Content Standard

FEBRUARY 9, 2015

Blogs are powerful drivers of awareness and creators of purchasing intent, which ultimately lead to new customers, new employees, or other new opportunities. Content marketing skyrockets sales: In 2014, enterprise companies have reported four times the return from booked business on their content marketing investment.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Vidyard

JANUARY 14, 2015

.” The Play Button is the Most Compelling Call-to-Action on the Web With the play button emerging as the most compelling call-to-action on the web, demand for video marketing technology grew exponentially in 2014.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The Play Button is the Most Compelling Call-to-Action on the Web With the play button emerging as the most compelling call-to-action on the web, demand for video marketing technology grew exponentially in 2014.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Personalize the customer experience : Marketing and sales teams can better coordinate personalized outreach across the entire buying journey based on intent signals.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Directive Agency

MAY 24, 2017

According to the 2014 State of B2B Procurement study , 94% of B2B buyers do their own research online before making any type of purchasing decision. This organizational segmentation ensures you reach the specific interests of targeted customers. Relate to the individual and you’ll have a happy, reliable user!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Hubspot

OCTOBER 17, 2016

In 2014 the company filed a patent that described software for analyzing and identifying a person’s mood based on a variety of signals, including facial expression. In consideration of the power of emotional marketing, it should be no surprise that the emotion detection and recognition market is projected to be worth $22.65

Paid Search Agency 28

Paid Search Agency Marketing Management Trigger Marketing Facebook 28

QuanticMind

OCTOBER 24, 2017

This stands to reason if you assume that late-night desktop searches are being performed by searchers with serious purchase intent – serious enough to turn on their computers – while mobile searchers at odd hours were simply bored and looking at their phones. Here are some considerations and strategies. Store traffic. Store revenue.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

MARCH 27, 2018

Video views on Twitter grew 220X from December 2014 to December 2015. increase in purchase intent when exposed to promotional content from influencers. ( Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. and 6–7 p.m. CoSchedule ). ” ( BuzzSumo ). Cox Blue ).

Stats 242

Stats Twitter Linkedin Planning 242

Blue Flame Thinking

JUNE 18, 2020

A 2014 Forrester report found that personalized video can increase email engagement levels by 10 times, boost CTRs by more than 985% and provide a tenfold improvement in return on investment. internet users said personally relevant content from brands increases their purchase intent. Additionally, 78% of U.S.

Video Marketing 54

Video Marketing Personalization Purchase Intent Forrester 54

Valasys

JANUARY 9, 2024

2014 – Amazon launches the Alexa-enabled Echo smart speaker, bringing voice assistants into the home. ” This is consistent with the purchase intent. Understanding user intent and providing quick, concise answers will be critical to SEO success.

Search Marketing 40

Search Marketing Optimization Marketing AI Lead Scoring 40

Valasys

NOVEMBER 14, 2018

This is an exciting partnership that will involve tight integrations between their products and will provide Triblio customers with an excellent ABM solution that essentially integrates with intent capabilities. Founded in 2014, Bombora is the leading intent data provider for B2B marketers. Working from within 2.8 About Bombora.

Bombora 56

Bombora Account Based Marketing ABM Purchase Intent 56

Webbiquity

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

SnapApp

MAY 2, 2018

Mobile app creation software company Apptive partnered with Shopify in 2014 to launch an integration between Apptive’s platform and Shopify’s API. The KPIs measured in the study in the table above — and the ones you should take notice of, too — include ad recall, brand awareness and purchase intent. . Example: H&R Block.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Mobile app creation software company Apptive partnered with Shopify in 2014 to launch an integration between Apptive’s platform and Shopify’s API. The KPIs measured in the study in the table above — and the ones you should take notice of, too — include ad recall, brand awareness and purchase intent. Example: H&R Block.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Mailmunch

MAY 24, 2021

In a 2014 joint study by Nielsen and Relevance , researchers found that: 85% of consumers seek out expert content. Moreover, the study found that expert endorsements were 38% more likely to positively impact purchase intent than branded content and an astonishing 83% more than user reviews. Hire experts.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

DECEMBER 17, 2013

With marketing minds now turning their attention to 2014 , these professionals are beginning to look at budget and strategic focus for the coming 12 months. In many respects, 2014 really is a year of new opportunity and a time when more nimble organizations can steal a march on the slower-moving market leaders.

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28

Single Grain

JULY 7, 2020

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly : Definition and Demographics. So, what exactly is TikTok ? was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects.

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Single Grain

FEBRUARY 17, 2020

Nielsen agrees: Branded Content Grows Purchase Intent. Branded content also made people more likely to purchase from that brand. In 2014, the company leveraged a pop culture phenomenon with a slick branded video. Related Content: How to Grow Your Business With Influencer Marketing and Brand Partnerships.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. reach $54 million in 2014, up from only $11 million in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Proteus B2B Marketing

SEPTEMBER 22, 2014

We found out when Julie Fleischer, Director, Data + Content + Media at Kraft Foods delivered her opening keynote remarks earlier this month, The ROI on Content: How Kraft Learned the True Value of Their Content and Rebuilt Their Marketing Around It at Content Marketing World 2014. billion annual ad impressions. .”

ROI 48

ROI Content Marketing Mobile Advertising Content 48