persona vendor 
SmartBug Media
APRIL 5, 2023
The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.
Marketing Insider Group
AUGUST 4, 2015
Putting off Buyer Personas. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Not Actually Using Buyer Personas. (I think that was the takeaway of Spiderman.) Being Top-Heavy.
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Adobe Experience Cloud Blog
MARCH 6, 2017
Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Expediting daily tasks (53%). Marketing has embraced technology with open arms. Engagement Marketing Powered by Artificial Intelligence.
ANNUITAS
APRIL 8, 2014
A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. Continuing along this theme, only 14% of those surveyed said they knew how they could reinvent themselves.
Everything Technology Marketing
MARCH 14, 2011
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.
Bound360
DECEMBER 4, 2017
Amy’s team segments and serves content to their target audiences based on the industry. I think personalization came up for us around 2013, 2014. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? Amy Larsen: Sure. For us, it was two-fold.
Brandpoint
NOVEMBER 28, 2018
Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). Understanding these nuances of the platforms and what segments of your audience are on each will help dictate the owned media you create.
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