NuSpark Consulting

FEBRUARY 5, 2017

” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. Research Vendors.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Brandpoint

NOVEMBER 28, 2018

Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). There’s also no fixed pricing so you can promote sponsored posts as your budget allows. The history of the PESO model.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Hubspot

FEBRUARY 11, 2013

8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page. And if they followed you, they must be ready to talk pricing, right? Throw all that research into the needs, interest, and problems of your buyer personas out the window. Don't worry -- no one will know it's an automatic DM.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28