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9 Promising FinTech Startups You Should be Watching

Envy

Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. Est. 2014, London Twitter: @AimBrainHQ. SecuredTouch. SecuredTouch has raised $11.5 Est. 2016, London Twitter: @_Previse_.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

The world of sports is always an inspiring arena to motivate people and teams to work together towards a common goal. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. 5 Simple Steps… .

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There’s a new B2B mandate

Canadian Marketing Association

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. For this campaign we wanted to target the shipper segment and those individuals working in supply chain and logistics positions at brands.

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23 Outstanding Social Media Marketing Guides

Webbiquity

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). Social Media Marketing Guides. ” what’s the right metric?