article thumbnail

There’s a new B2B mandate

Canadian Marketing Association

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

B2B 48
article thumbnail

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES


A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40
article thumbnail

23 Outstanding Social Media Marketing Guides


Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. What trends and changes in social media do marketers need to stay on top of?