Canadian Marketing Association

APRIL 9, 2015

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

B2B 48

B2B B2B Marketing P2P B2B Sales 48

LEADership

JUNE 26, 2014

A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO B2B Marketing B2B Thought Leadership Lead Generation 40

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. What trends and changes in social media do marketers need to stay on top of?

Social Media 100

Social Media Social Marketing Media Marketing 100