There’s a new B2B mandate
Canadian Marketing Association
APRIL 9, 2015
So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. We can thank digital for this.
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