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There’s a new B2B mandate

Canadian Marketing Association

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

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23 Outstanding Social Media Marketing Guides


5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies.