83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 9 Social Networking Demographics Figures and Statistics. population in 2014 (vs.

Must Attend Marketing Events In 2014

Oracle

Here is a compilation of events to inspire you in 2014. Here’s your forum for finding out the most efficient ways to market your brand on social media, as well as actionable tips to improve your marketing effectiveness on specific networks. BMA 2014 May 28-30 / Chicago, IL. The lunch and learn workshops are inspirational and the networking crowd is a blast. Which events are you most looking forward to attending in 2014?

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10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Oracle

AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Antisocial Networking Service. Classic antisocial networking!

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. How large is the mobile share of social network traffic? 60% of Twitter users access the network from mobile devices at least some of the time.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Oracle

Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info! 5 Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down.

Your Dreamforce 2014 Reading List

Ignite Tech

Here are a few articles that will get you ready for some quality Dreamforce networking: Mark Benioff’s leak of the imminent Salesforce Analytics Cloud announcement probably peaked your interest. Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.

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How to Market Your Business Through Social Media Networks

The Forward Observer

Social media is the #1 content marketing tactic used by B2B companies as indicated in the 2014 B2B Content Marketing Trends-North America from Content Marketing Institute and MarketingProfs. One challenge for companies ramping up their social media efforts is figuring out which social media networks to use. No amount of traffic from social networks means anything unless a portion of that traffic converts into customers and clients.

The 3 Social Media Networks That Are Best for B2B Marketing

The Forward Observer

As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. That same CMI/MarketingProfs study B2B marketers are using many different social media networks , albeit to varying degrees. This can lead to a tendency to overextend your brand on too many networks.

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider.

How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014

Oracle

We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. Join us at Interact 2014! Check out the event page to learn more about Interact 2014, including session agendas and special guest info! by Amanda Batista | Tweet this Have you heard the news?

What to Know: SMX West 2014 Takeaways

KoMarketing Associates

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. Our goal should also be to get people talking about the company – in social networks, on blogs, in the press, etc.

2014: Enter CRM Intelligence

Sales Intelligence View

As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. Not only will private connection networks continue to expand, they will also offer greater access to prospects via professional and social connections, customer referrals and partner relationships. On behalf of the InsideView team, we wish you a successful and fiery 2014. Lighting a Fire Under the Sales Process.

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10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Here on the KoMarketing blog, our Content Marketing Specialist Ryan Young gave us 8 Tools to Get Your Content Buzzing Across Networks , and BuzzSumo did a great round-up post, 13 Experts on How To Promote Content Before Hitting Publish , which showed how various people in the industry promote their content.

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David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. David Ginsburg is the CMO of Pluribus Networks , a start-up and exciting innovator in software and hardware network virtualization for The Cloud. The post David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast] appeared first on.

Are Your Prospects “Friending” Other Social Media Networks? [CHART]

Oracle

by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. Marketers use these networks to promote their companies, services, products and to build and nurture their customer base. In October 2012, Sorav Jain wrote an interesting article on the 40 most popular social networks around the world.

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. On the other side of this story, it’s hard to make the case that popular consumer social networks (Facebook, Twitter, Pinterest, Tumblr, etc) can help people to get ANY work done, except for those of you who are in marketing and communications. (Photo credit: Anirudh Koul).

Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. Harvard professor of network marketing Ellis Fowler has provided a step-by-step guide to mobile marketing, and reportedly “doesn’t understand why digital marketers find mobile so confusing.” 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at?

Content Marketing World 2014: What We Learned

Fathom

Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. People in your network will get those updates and also get emails from LinkedIn mentioning this, which creates more visibility. The post Content Marketing World 2014: What We Learned appeared first on Fathom. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World.

Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks. Palo Alto Networks creates and sells the next-generation firewall. They are leading a new era in cyber security by protecting thousands of enterprise, government, and service provider networks from cyber threats.Ren

9 Marketing Resolutions for 2014

Oracle

Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. Consider establishing a research project to support your initiatives in 2014. Attend a networking event. Networking events also are helpful forums for finding new talent and vendor resources. Hey, maybe you’ll meet a new social media manager at a networking event!

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Why you need a strategic approach to your LinkedIn network

Biznology

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility. Adding 1 st degree connections rapidly expands your overall network and the number of people who can see you and your activity.

BMA 2014 Recap Day 1. Most of It Anyway

ANNUITAS

I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there.

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Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. What marketing lessons have you learned in 2014?

30 Social Media Statistics To Wrap Up 2014

EMagine B2B Blog

Twitter has grown from 241million in 2013 to 284 million in 2014. viewers in July 2014. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads. Instagram has added 100 million active users since March, 2014. What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast.

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

Become part of the SalesFUSION Partner Network today! The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].

4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. 2014 predictions customer management marketing technology marketing trends

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The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Oracle

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

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Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Become part of the SalesFUSION Partner Network today! The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].

Social Advertising Trends in 2014

Fathom

As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. Networks such as Pinterest and Instagram, both of which introduced ads late last year, thrive off of photo- and video-based interaction from their users, which makes it easy to forecast advertising success in the future, as ads blend seamlessly into their content.

PPC Hero Conference 2014 (Recap)

Fathom

The night closed out with a networking session, followed by Bing’s “Bar Takeover”, which was clearly a highlight of the event! The post PPC Hero Conference 2014 (Recap) appeared first on Fathom. This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”.

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LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

Consider this: when you attend an in-person networking event, you prepare ahead of time. If you’ve reached out to all your known friends and colleagues, it might be time to expand your online network of connections. Your network is what you make of it, whether it’s to keep in touch, generate leads, or potentially find a new role. LinkedIn sends this default message: “I'd like to add you to my professional network on LinkedIn.”

10 Things I Learned at Convergence 2014

Salesfusion

Become part of the SalesFUSION Partner Network today! The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].

14 Marketing Automation Benefits for 2014

Salesfusion

box icon="pencil" style="solid"] Become part of the SalesFUSION Partner Network today! button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

B2B buyers and professional social networks in the purchase decision

Social Email Marketing

Content marketing Research Social media marketing IDC LinkedIn Social Buying Study social networks In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].

KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. Top 12 KoMarketing Blog Posts of 2014.

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