Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs. So as marketers plan those individual programs, finding the right mix of channels is a top concern. Which channels are most effective?

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

NOVEMBER 27, 2023

This technology also drives the importance of B2B influencer multi-channel marketing. It reached 1M apps in November 2014. Jackson CEO GC GlobalNet @Kevin_Jackson AI dramatically increases efficiency in content creation. This helps B2B influencers broaden and deepen their coverage of critical industry discussions.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Savanta

JULY 14, 2014

When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. First, the long anticipated dominance of digital channels still isn’t here. Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

ClickZ

AUGUST 19, 2019

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. He was convinced that was the direction cross-channel investment was going.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Biznology

APRIL 21, 2017

In the keynote, he told the story about how he acquired ICC in 2014. Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. Joe has his finger on the pulse of the industry.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Crimson Marketing

DECEMBER 9, 2014

Top of the Funnel: The upper part of the funnel is under-invested-in, says Manny, pointing out the challenges in both marketing technology and mentality that are preventing marketers from recognizing multi-channel early attribution sources. Manny Kostas is the CMO of Symantec Corporation.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Onalytica B2B

JANUARY 6, 2016

times higher in H1 2015 than the overall average in full-year 2014, based on data from RhythmOne. Increase in X-Channel Measurement of Influence. The most effective influencers will be delivering their content across multiple channels. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. Building a successful multi-channel marketing campaign. If you’re looking to learn more about how you can create multi-channel marketing campaigns, and grow your business using email, social media, and more, check out our new series: The 5-Part Small Business Marketing Playbook.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. Ultimately, proper first-touch and multi-touch attribution analysis will give you a more holistic view of how your programs are performing. Author: Joe Paone Sabotage is an interesting word.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). And one more change has helped shift the necessary social media capabilities index: Channel proliferation. Today, social media is manifestly visual. So, Where Are We Now?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ANNUITAS

JUNE 24, 2014

In the March 31, 2014 blog post by Tony Zambito, he shares his view on why CMOs should care about buyer insight and buyer personas. Demand Generation Strategy: A fully integrated Demand Generation Strategy has to be multi-channel as buyers often times consume content in a variety of ways. One of these channels may be events.

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Single Grain

MAY 5, 2023

For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results. In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

ClickZ

JULY 21, 2023

Actionable advice Prioritize innovation within your own marketing strategies, leveraging digital channels to engage with customers effectively and enhance the guest experience. Since its inception in 2014, Open Call has provided over 9,000 opportunities for small and medium businesses to grow with Walmart.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Adobe Experience Cloud Blog

MARCH 22, 2017

ABM can benefit your organization in the following ways: Increases return on investment (ROI): Compared to other B2B marketing strategy or tactic, ABM delivers the highest return on investment, according to the 2014 ITSMA Account-Based Marketing Survey.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Global State of Multi-channel Customer Service Report ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). GE Capitol). Interbrand). Salesforce ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Customer Experience Matrix

OCTOBER 1, 2014

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? It got me thinking (or, should I say, rethinking?)

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

KEO Marketing

MARCH 31, 2016

Not relying on just one channel, but including multi-channel campaigns, can bring in leads at various stages of the funnel. According to Edison Research, 30 percent of the population said they listened to an audio podcast in 2014, and that number continues to increase every year.

Lead Generation 48

Lead Generation B2B Marketing Generation Multi-Channel 48

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. Our Slideshare channel. As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. These folks really get it!”

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Launch Marketing

SEPTEMBER 19, 2018

In UGC campaigns, brands will run contests or request for new product ideas through their website, email marketing and social media channels asking consumers to participate by submitting original, brand-related content, with the hope of being featured by the company and/or winning a prize.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

KEO Marketing

OCTOBER 31, 2017

From December 2014 to January 2016, Google’s use of rich answers has almost doubled. Establish Cross-Channel Marketing. Although still in its infancy stage, cross-channel marketing will experience high demand in the coming years. It extends beyond the capabilities of multi-channel.

SEO 48

SEO Trends Multi-Channel SERP 48

Hubspot

APRIL 12, 2019

Multi-channel Marketing. It's also a relatively new player, only founded in 2014. Automation Workflows. Email Campaigns. One-off Emails. They also excel in personalization and analytics. Overall, Drip is a powerful tool for e-commerce marketing automation. Image Source.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Adobe Experience Cloud Blog

DECEMBER 24, 2014

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. So check out our predictions about shaping your marketing team with strategic hires, multi-channel methodologies, becoming more data-driven and more. .

B2B Thought Leadership 48

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48

LEADership

OCTOBER 21, 2014

There are many qualifying criteria depending on how you define “modern”, but in essence, modern marketers are those that use multi-channel marketing, gather and analyze real-time customer data, create customer personas based on this intelligence, monitor and measure results, and so on. One where every employee is a Columbus.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

DivvyHQ

SEPTEMBER 14, 2016

DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. For more information, contact DivvyHQ at contact@divvyhq.com. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

DivvyHQ

SEPTEMBER 14, 2017

About Content Marketing Institute: Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

TaylorMadeIn KEW

JANUARY 18, 2015

It may be a New Year, and we may have come a long way during 2014, but I continue to worry that B2B marketers are still too focussed on what marketing does, rather than on what our real purpose is – which is ultimately about engaging with our customers in meaningful and relevant ways that are memorable. Well, why should I care?

Multi-Channel 48

Multi-Channel Marketing Agencies 1 Broadcasting Rules 48

Contently

MARCH 30, 2017

That same year, Waitrose became the first major UK grocery chain to launch a YouTube channel , which was also integrated into the company website. In 2014, Tesco even rolled out a beauty magazine to target a more niche audience. It’s now an integral part of their advertising campaigns across channels.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Peer-to-peer Multi-Channel 60

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111