ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

APRIL 8, 2014

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. There continues to be a wide disparity between today’s marketers and that of the modern buyer.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. Here is why. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects?

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. We focus primarily on the industrial market — manufacturing, energy, healthcare, that kind of space. What is Siemens?

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. Since the beginning (approximately 10 years ago), social media marketing has centered on brands (e.g., Sounds like something every company should support and be engaged in doing, don’t you think?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Brandpoint

NOVEMBER 28, 2018

Marketer Rebecca Lieb calls this “ the converged media imperative.” Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). Earned media was the primary focus of PR.

Paid Content 118

Paid Content Lead Ranking PR Media 118

KoMarketing Associates

OCTOBER 31, 2013

This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Heinz Marketing

MARCH 19, 2018

By Matt Heinz, President of Heinz Marketing. More about our guest : Manny co-founded Outreach in 2014 and now serves as CEO. Every week we are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. Yet another great episode of Sales Pipeline Radio in the books. Matt: Yeah.

Outreach 53

Outreach Marketing Automation Services Enterprise Management Work Management 53

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

APRIL 23, 2014

For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Here are some examples: Buyer personas.

Enterprise Management 28

Enterprise Management Work Management Content Marketing Marketing Management 28

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. You got this.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28