NuSpark Consulting

FEBRUARY 5, 2017

” What to Look for in a Vendor. When you’re in the market for a predictive analytics tool, there are deliverables that are essential for success. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. Research Vendors. Review Options.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). Content Marketing. source ). Final Thoughts.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

APRIL 8, 2014

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. What Their Titles Really Mean.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Bound360

DECEMBER 4, 2017

I think personalization came up for us around 2013, 2014. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? We’ve been customers of SiriusDecisions for a while, so we turned to them for some help to evaluate a couple of vendors.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

KoMarketing Associates

OCTOBER 31, 2013

What separates MarketingProfs from the rest is their benchmark reports, which allow marketers to get an in-depth look at what’s happening within the industry. TopRank’s Content Marketing Section. Marketo’s Content Marketing Page. Business 2 Community’s Content Marketing Section.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120