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What is Good Engagement Rate?

Oktopost

As a marketer, where most were hired to be creative, it’s the ability to interpret data that is what is going to keep you locked in your job. Wired to be Wowed, 2014. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Learn how to work confidently with data.

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How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Content Standard

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar?  Sound familiar? It’s all about personalization.

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Facebook Responds to Worldwide Disasters With Safety Check

Convince & Convert

Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones. Facebook announced the launch of this feature in October 2014, inspired by earthquakes and tsunami in Japan, when people were looking for answers about loved ones.

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The state of ecommerce

ClickZ

Their vast digital ecosystems enable them to lock in consumers across multiple touchpoints, from retail to entertainment to cloud computing. 30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Pureplay operators better equipped to build on profitability.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

Rethink the window shopping experience for mobile , and make it as engaging as possible to lock in the sale. Mobile payments are on their way to becoming mainstream, outpacing website payments in growth for 2014. The difference between these two approaches is simple. Your relationship can extend far beyond the warehouse, and it should.

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Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

These assumptions may already be obsolete – the paper was written in 2013 and this 2014 video by machine learning guru Jeremey Howard suggests that new developments in “deep learning” are making machines more powerful than anticipated, especially in areas relating to creativity and perceptiveness. The second step was offering a solution.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. I distinctly remember when Apple first released Siri and everyone was enthralled with asking her silly questions. Since the release of Siri, many companies have released their own voice assistant.