Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. 81% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Demand Metric ). Will you make 2014 the year of content marketing at your company? Don’t believe me? So what do you think?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Lead Generation from Sales and Marketing Teams. of leads actually come from sales teams, while just 20.2% of leads, which was a drop from the 25.9%

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

Crimson Marketing

JANUARY 14, 2014

This will mean turning “engagement” into lead generation and an investment in social selling. Check out Business2Community for the full list of social media 2014 predictions from the experts. . Check out Business2Community for the full list of social media 2014 predictions from the experts. . Corporate Marketing'

Social Media 100

Social Media Media B2B Sales Linkedin 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Marketing Craftmanship

DECEMBER 30, 2013

Responses to Question #2 must provide clear direction regarding how it will support the firm’s sales and marketing strategy; how it will be used to drive leads; how it will initiate meaningful conversations with clients and prospects; and how it can be leveraged to gain other opportunities for targeted exposure. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). 71% of B2B marketers use content primarily to generate leads.

Statistics 100

Statistics SMB Content Marketing Planning 100

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Inbound marketing delivers 54% more leads than traditional outbound marketing. Inbound marketing delivers 54% more leads than traditional outbound marketing. What to consider for your digital audience. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Converting those visitors into leads by optimizing calls to action and other elements of landing pages. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Converting those visitors into leads by optimizing calls to action and other elements of landing pages. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Roketto

JULY 15, 2020

The SaaS market has grown exponentially over the past few years, projected to reach nearly 160 billion this year , up from 63 billion in 2014. When we’re talking SaaS businesses, one simple word comes to mind pretty quickly: competition.

Landing Pages 116

Landing Pages Leads Lead Marketing Qualified Leads 116

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do You heard it here first. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. RT @RHsays What does sales need from marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Biznology

DECEMBER 19, 2013

2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead. In 2014 and beyond, look for ways that aggregated sensor data morphs into new products or apps. Now that Jobs is gone, I’m pretty sure Apple will fade as a market-leading company.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Unbounce

NOVEMBER 13, 2021

White papers make terrific lead magnets —content you provide to visitors in exchange for their contact info. This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Image courtesy of Applause. What does this landing page get right?

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Crimson Marketing

OCTOBER 8, 2013

Content Marketing Automation Will Lead You to Fail. The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Look for emerging SAAS software and companies who will attempt to calculate content marketing ROI. They may help you improve the visibility of your efforts. . Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. Lead Generation. Lead Generation. Statistics show 5.4

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

ViewPoint

NOVEMBER 16, 2017

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. Sometimes, this leads to a future appointment, often it neutralizes their attitude and allows me to continue. Instead, my sincere words “I am sorry to catch you at a bad time,” can lead to a productive conversation.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Scoring 120

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20. You may also like.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Roketto

JULY 15, 2020

The SaaS market has grown exponentially over the past few years, projected to reach nearly 160 billion this year , up from 63 billion in 2014. When we’re talking SaaS businesses, one simple word comes to mind pretty quickly: competition.

Landing Pages 83

Landing Pages Leads Lead Marketing Qualified Leads 83

markempa

FEBRUARY 16, 2015

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. Change the way leads are purchased.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

LEADership

DECEMBER 15, 2014

Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. If you enjoyed reading this CMO Spotlight series in 2014, please tell us. The post CMO Leadership and B2B Lead Generation Lessons in 2014 appeared first on LEADership. Assemble Your S.W.A.T. Team and Make Marketing A Force-Multiplier.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

ANNUITAS

MAY 22, 2014

Marketing looks to grow business by expanding the buyer base while sales and product management leads with new offerings. The first is that marketing and product management are not on the same page in terms of how they’ll grow. The most compelling point of that is that neither effort will work without both camps working in tandem.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Oktopost

SEPTEMBER 22, 2022

It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Influitive

FEBRUARY 12, 2021

The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […]. The post Built with heart: How Blackbaud drives advocacy with empathy and engagement appeared first on Influitive.

Communities 147

Communities Webinar Metrics Software Ad Building 147

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. MarketingProfs: A Day in the Life of a Marketer. Check out the survey!

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The assessment covers key problem areas for sales/marketing alignment, including questions like “Do you have an agreed-upon definition of the word ‘lead’?” DemandGen: Sales & Marketing Relationship Counselor. Innovation Enterprises: What Type of Big Data User Are You?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

markempa

NOVEMBER 17, 2014

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. Build trust with lead nurturing. It was fast.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. These are our top marketing event picks for 2014: January.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. Prospects that completed a lead form were emailed the full version of the original, static infographic. NetProspex was looking for a way to generate new leads and increase their research report downloads by leveraging existing content. Bizo: B2B Buyer’s Journey.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50