SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. More successful lead qualification. ” What to Look for in a Vendor. Basic reporting measures the value offered by the platform over a range of time periods.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. They need to be educated, build trust with a vendor and believe the vendor understands their issues before they move on.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. For marketing professionals, this means turning marketing jobs to non-recusing, high-value creative jobs. Expediting daily tasks (53%).

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days. But let's take a closer look. (1)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Brandpoint

NOVEMBER 28, 2018

Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). Receive discounted tickets by using code BRANDPOINT when you register.]. The history of the PESO model. The challenge of earned media.

Paid Content 118

Paid Content Lead Ranking PR Media 118