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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access? Heidi Cohen ).

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Top Marketing Predictions For 2014

Marketing Insider Group

And finally, I predicted that Big Data marketing in real time and the internet of things would become a hot topic for marketers. I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers.

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12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. Cannes Lions Predictions 2014 from Bridget Jung. geekingout ).

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Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. This was followed by Mobile (18%), and Content Marketing (15%).

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99 Amazing Social Media Statistics and Facts

Brandwatch Marketing

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. billion The internet has 4.2 social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.

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Usage of Digital and Mobile Marketing Expanding in China

KoMarketing Associates

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent in 2014 to 45.6