KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We’ve been covering industry news (i.e., We Are Social’s Social, Digital & Mobile Worldwide in 2014.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

flux.la

JUNE 28, 2023

The gaming industry has come a long way since the introduction of Pong in the 1970s. The sector has grown to be a multi-billion-dollar industry, with new technologies and platforms emerging every year. From console gaming to mobile gaming, the industry has evolved significantly, with no signs of slowing down. billion by 2025.

Mobile Marketing 40

Mobile Marketing Marketing Report Network Marketing Trends 40

KoMarketing Associates

OCTOBER 16, 2014

I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry. Photo courtesy of Akvile Harlow. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The most trusted types of content are reports and white papers produced by professional associations (cited by 67% of B2B buyers) and reports or white papers from industry research groups (50%). Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Organizations need a strategy and a calendar.”.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. View the results. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. This SnapApp asks users questions about their current buying processes while providing helpful statistics to inform users about industry trends. Bizo: B2B Buyer’s Journey. FIS Global: Commercial Banking Infographic. Check out the infographic.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. of all company budgets in 2019. This is a drop from 11.2% This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Marketing Insider Group

JANUARY 4, 2021

I think we have seen an end or a dramatic shift to the in-person events industry, and that puts online events at the forefront of setting the tone for events going forward. Jaime is Senior Marketing Specialist at RSM and an experienced marketing and communications professional who has led RSM’s marketing webinar program since 2014.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SugarCRM

JANUARY 7, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. But, you’ll stay with us because we offer the best partner experience in the industry.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. percent) in 2014 than they did in both 2016 and 2018. percent) in 2014. However, looking at our long-term research, the data tells a different story.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

SugarCRM

MARCH 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy. The value of prerequisites can be debated. I propose the same is true in business.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. This problem can be solved with brand research.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Where are we as an industry? Episode Transcript.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry.

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Expand your reach.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hinge Marketing

DECEMBER 7, 2020

Download the Visible Expert Research Summary. The Research Summary includes both quantitative data and quotes from high profile VEs. The Research Summary includes both quantitative data and quotes from high profile VEs. This study builds upon and expands our original 2014 study of Visible Experts ®. About the Study.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Hubspot

OCTOBER 8, 2018

More specifically, they need to embrace change and prepare for the upcoming trends that will transform their industry in 2019. 5 Retail Trends That Will Transform the Industry in 2019. Brands will sell experiences at their stores, not just products. Most people cherish experiences over material possessions.

Trends 78

Trends Merchandising Internet Marketing Press 78

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry.

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Research has shown that welcome emails have an average 50% open rate. The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. It is an engine of continual renewal, driving the evolution of our industry. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months. One more thing.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

chiefmartech

FEBRUARY 8, 2021

It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. It was a real inflection point in the martech industry — both for investors and startups, who started to pour into the space, and for marketers, who began to take martech seriously as a major pillar of their department. Not surprising.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . And when it comes to typically underrepresented people (especially in the tech industry), that’s not always the case. .

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Zoominfo

OCTOBER 5, 2021

These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. During this time the USDA announced that it would delay its monthly report on supply and demand for 20 crops.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. ABOUT LISA MURTON BEETS.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

SocialPilot

FEBRUARY 9, 2024

Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

DECEMBER 28, 2016

GENERAL ELECTRIC : GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry. in 2014, an increase of 15% since 2007. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Adobe Experience Cloud Blog

MARCH 28, 2014

Author: Julie Ritchie If you’ve ever been to an industry conference, you know that expo halls, while full of fun schwag and interesting people to meet, can quickly become overwhelming. A full list of sponsors is available on our event website, so do some research ahead of time. Marketo Marketing Nation Summit 2014. Plan Ahead.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Top Rank Marketing

NOVEMBER 27, 2023

.” — @svengelsk Click To Tweet AI Insight #6 — Justin Levy Justin Levy Influencer Marketing Expert & Keynote Speaker @JustinLevy AI accelerates B2B influencer research and extends campaigns by crafting diverse content from provided materials, all tailored in the brand’s voice, optimizing influencer collaboration. Jackson Kevin L.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g., Our research shows that content marketing also plays a key role when your business is being evaluated as a possible service provider.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

JANUARY 20, 2023

A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014. The brand’s UGC campaign has also helped establish GoPro as a leader in its industry and a brand synonymous with adventure and excitement.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141