Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The most trusted types of content are reports and white papers produced by professional associations (cited by 67% of B2B buyers) and reports or white papers from industry research groups (50%). Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. What this information tells me is 38.6%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 4, 2014

It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. We are so fortunate as an industry to have what we do. And in those 10 years, I have learned something new every year. Education is Still Needed.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Biznology

DECEMBER 19, 2013

It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. 2014 will certainly be another year of Content Marketing. 2014 will certainly be another year of Content Marketing. (Photo credit: Wikipedia).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 1, 2014

These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear. They are also developing tools like Magic Recs and Discover to provide personalized push notifications and information to individuals. Everything is Becoming Personalized. Reference : . Start Using Schema Markup.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. This SnapApp asks users questions about their current buying processes while providing helpful statistics to inform users about industry trends. Bizo: B2B Buyer’s Journey. FIS Global: Commercial Banking Infographic. Check out the infographic.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

Marketing Insider Group

JANUARY 4, 2021

Offering a quality program that informs the participant, as well as providing that needed CPE credit, can set up apart from our competitors. I think we have seen an end or a dramatic shift to the in-person events industry, and that puts online events at the forefront of setting the tone for events going forward. Mistakes happen….

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. You have the names of all those people as well as some amount of information about them that you can use to make the message personal to them.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value. Big Data is a hot topic these days.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

KoMarketing Associates

SEPTEMBER 9, 2014

The source code of a site can be an absolute wealth of information. A competitive analysis can show you what type of content others in your industry are creating and what type of content is actually engaging the audience. Here are four places to start: Source Code . Search “ Do I Need a Blog? ” Social Media .

Research 120

Research SEO Press Tagging 120

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . By layering questions between important pieces of information, this SnapApp provided value both to the marketing team at Endicia and their audience. Endicia: 3 Essential Facts About USPS Price Changes. Prophix: Take the CPM Challenge.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Expand your reach.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Customer Experience Matrix

DECEMBER 13, 2020

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The various “universal ID” efforts being pursued by the ad industry will enable the different flow pots to cross-pollinate, creating larger audiences that I’ll call walled flower beds unless someone stops me.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. 2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Zoominfo

JUNE 25, 2019

We’ll eliminate obsolete records, update missing fields, check email validity, and append your B2B data with information such as industry, company revenue and size, title, job function, management level, and much more. Contact ZoomInfo today for more information! Or, check out another infographic!

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Integrated B2B

NOVEMBER 25, 2013

Where will 2014 take us? If Apple were to ever release a smart watch, it would be in 2014. Google Now’s cards can predict what information users need based on what they are doing. These smart watches are (probably) coming in 2014, but that doesn’t mean that they’ll enter the B2B market in 2014.

B2B 40

B2B Marketing Management Pricing Price 40

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. This post breaks down the top ten techniques for professional services firms today.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Navigate the Channel

SEPTEMBER 20, 2023

Companies across industries use infographics frequently in countless educational, promotional and training materials. As far back as 2014, the Harvard Business Review was touting how an effective infographic is “an instant revelation” and knowledge in a nutshell. Changing Minds) 90% of information transmitted to the brain is visual.

FAQ 65

FAQ Hubspot Social Media Design 65

SmartBug Media

APRIL 5, 2023

Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations. Questions to Ask Your Marketing Team What technical and demographic information do you have about your website visitors? Career Questions In what industry do you work? Where do you live?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Back 2 Basics Marketing

MAY 19, 2014

Here are 7 social media trends for 2014 that we believe can substantially grow your business clientele in the midst of an ever-evolving and changing social media landscape. Blogging – by creating a blog or several blogs, this provides an impactful way to deliver content with an informative slant.

Social Media 40

Social Media Trends Media Facebook 40

Navigate the Channel

DECEMBER 7, 2023

Social Media Neglect When you venture to a company’s Facebook page, you expect to see a generous amount of recent content and information. Branding Inconsistency No matter what your industry or field, there’s an underlying urgency to compete and excel by constantly pumping out news about your brand in the effort to maintain prominence.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Customer Experience Matrix

JUNE 10, 2017

In particular, they want to move all clients from the original CheetahMail platform to Marketing Suite, which was launched in 2014. This will make it easier for marketers to integrate external systems, taking advantage of industry innovation without requiring Cheetah to extend its own products.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Contently

JANUARY 20, 2023

The campaign was informative, inspiring, and relatable to the audience. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Adobe Experience Cloud Blog

MARCH 28, 2014

Author: Julie Ritchie If you’ve ever been to an industry conference, you know that expo halls, while full of fun schwag and interesting people to meet, can quickly become overwhelming. Content marketing – Content marketing is a great way to start making a name for yourself in your industry. Marketo Marketing Nation Summit 2014.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Top Rank Marketing

NOVEMBER 27, 2023

While AI’s initial impact on content might be subtle, enhancing executive presence in informal settings could broaden audience appeal. This helps B2B influencers broaden and deepen their coverage of critical industry discussions. It reached 1M apps in November 2014. Eventually, there will be an AI for everything.

Marketing AI 90

Marketing AI B2B Marketing Enterprise Management Marketing Management 90

Stevens & Tate

JULY 31, 2023

Stay informed and ahead of the game with our curated collection of marketing updates and reports. After years of decline and a 2014 bankruptcy, Quiznos is making a comeback by franchising new locations. These are just a few of the key trends shaping the industry this season. Read more here. Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Marketers’ New Priorities for 2014. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

DECEMBER 28, 2016

GENERAL ELECTRIC : GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry. in 2014, an increase of 15% since 2007. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. Lydia Leong. He’s the author of the first “Dr.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We’ve been covering industry news (i.e., We Are Social’s Social, Digital & Mobile Worldwide in 2014.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hubspot

FEBRUARY 14, 2020

Today, Apple has a 50% market share in the mobile phone industry. When we talk about raising market share, we're talking about making informed marketing decisions that contribute to overall sales and customer retention. Market share is the percent of total sales in an industry generated by a particular company.

Paid Search Agency 99

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 99

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? I''m an extrovert, but some of the most admirable and remarkable professionals in this industry are introverts! First of all, this presentation presents the information in an awesome way -- through sketchnotes. Probably not.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hinge Marketing

DECEMBER 7, 2020

This study builds upon and expands our original 2014 study of Visible Experts ®. These are the individuals who are the keynote speakers, thought leaders and industry experts who drive their professions forward and propel their firms to new levels of profitability and growth. Level 3: Recognized name in your industry.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96