Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Remember to include relevant hashtags so that you have the chance to garner even more views. Which platform do you think is better?

Facebook 166

Facebook Video Marketing Tips Youtube 166

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. But should you be posting identical messages to each network?

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. Let’s find out.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. Demographics vary on each network.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

The Lead Agency

MARCH 31, 2020

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. – Hootsuite Think of social selling as the modern-day equivalent to cold calling, except slightly more passive and much more targeted. It is not a magic wand!

B2B Marketing 62

B2B Marketing Social Marketing Marketing & Strategy Marketing Strategy 62

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. Post three to five times per week.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We Hashbrowns on fleek,” the diner chain Denny’s tweeted in September of 2014. Blige have since used the phrase as captions on their social posts. Appreciation.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Marketing Insider Group

JUNE 14, 2015

Social campaigns, such as the # warbyparkerhometryon pulls in user-generated content from customers sharing their eyewear options and provides personalized feedback for every participant, boosting the customer’s confidence in his or her purchase. After realizing its Instagram followers had created over 30 hashtags to share their J.

Content 100

Content Mobile Marketing Communities Blogger 100

ClearVoice

AUGUST 1, 2019

It’s all the rage among businesses to have a social platform — a “why” or a mission or some public-facing page on the company website that aligns a brand with a social cause. Never just piggyback onto the social justice meme of the moment. Four responsible social campaigns that are doing it right: Airbnb.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Convince & Convert

JANUARY 6, 2016

highlight to tweet) Don’t just stick to regular social media tactics or blogging. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Promoting businesses on social media such as Facebook and Twitter is huge these days. Partnerships.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Advertising Agencies Business 113

ClickZ

MAY 15, 2019

User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. Instead of focusing on events, it would focus on brand hashtags. Image provided by Photoslurp.].

User-Generated Content 53

User-Generated Content Generation Work Management Marketing Management 53

Content Standard

DECEMBER 15, 2014

Nearly all the world’s top brands use Twitter as part of a social content distribution plan. Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile.

Distribution 40

Distribution Twitter Optimization Content 40

Convince & Convert

MAY 4, 2015

Anna said Mophie’s social media play at this year’s SXSW event tapped into the paralyzing fear that one might run out of battery power while networking. Event-goers whose phones were running low tweeted with the hashtag #mophierescue. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. But in the Internet era, social media has made influencer marketing a scalable endeavor. Subaru’s Instagram is tagged, and the hashtag #collab is included, but does the user know the dog’s owner was paid to create the post?

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. That’s why we’re here to help you. Longer Videos on Instagram.

Features 96

Features Branding Brand Identity Tagging 96

KoMarketing Associates

JANUARY 22, 2015

If you haven’t done so already, or are struggling with what to create in an editorial calendar, here are a few resources and templates for aiding in the process: How to Build a Content Calendar (Plus a Free Template for 2014). Twitter Lists / Saved Hashtag Searches. LightBox Collaborative Editorial Calendar 2015 Edition.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

OCTOBER 11, 2018

If you doubt beacon technology's power, you shouldn't -- Swirl Networks Inc. Macy's has been using beacons nationwide since 2014. When a shopper enters an Urban Outfitters, they're encouraged to unlock an offer by checking-in on social media. In the dressing rooms, shoppers are shown user-generated content about products.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Content Standard

OCTOBER 30, 2014

In 2014, approximately 22 percent of B2B marketers and 32 percent of B2C marketers reported they were using Instagram as a part of their overall content marketing strategy. Regramming content not only disrupts a user’s portfolio, but it changes how others experience the network. A post with at least one hashtag averages 12.6

Planning 40

Planning Content Marketing Marketing & Strategy Buzz 40

Hinge Marketing

MAY 29, 2015

The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. Once a prospect recognizes that a tweet from a particular business is worth reading, tweets will get reshared and even promoted on other social networks. None of this means tossing fun out the door.

Ideal Customer Profiles 48

Ideal Customer Profiles Business Demand Generation Twitter 48

Hubspot

SEPTEMBER 12, 2018

If you've been curious about creating your own smart home, this is your year to do it -- by 2020, the consumer electronics industry is expected to exceed 2 trillion dollars, doubling in value since 2014. Additionally, in India, Allen Solly used IoT to connect social media hashtags with an interactive billboard.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Hubspot

AUGUST 15, 2014

Should you be networking to make connections with smart people? And if you''re attending INBOUND 2014 , you can use this as self-diagnosis of sorts to help you figure out how to make the most of the conference and city while you''re here.). 1) The Networker. So which type of conference attendee are you? Goal = Meet smart people.

Conference 28

Conference Wiki Blogger Network Marketing 28

Hubspot

JUNE 6, 2014

When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I''m reading with just the click of a button. But when the social sharing buttons aren''t there, well. Before we get into how to do this, let''s quickly go over what social sharing links are.

Social Networks 28

Social Networks Tips Social Media Twitter 28

Hubspot

JULY 23, 2014

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. — HubSpot (@HubSpot) June 25, 2014.

Twitter 28

Twitter Peer-to-peer Buyer Personas Hubspot 28

Hinge Marketing

AUGUST 1, 2014

A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. How often do you and/or your colleagues take pictures while attending conferences, tradeshows, or networking events? On Twitter or LinkedIn? Online Marketing Strategy'

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Content Standard

AUGUST 16, 2016

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend. ” The report revealed that 24.6

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 40

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 23, 2014

At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . 6) Create a hashtag for the campaign. Other Social Channels.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 3, 2014

2) Shorten your post''s URL and use it to link to your post on social networks. Include your new shortened URL in social media posts promoting your new blog post. Be sure to include both types of copy in to humanize your updates and give your social media posts a little variety. You can use bit.ly You can use bit.ly

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Hubspot

JANUARY 27, 2015

There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today.

Facebook 28

Facebook Branding Brand Identity Paid Search Agency 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50