Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Remember to include relevant hashtags so that you have the chance to garner even more views.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Webbiquity

FEBRUARY 2, 2015

With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Guest post by Gary Dek.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Instagram posts using at least one hashtag receive 12.6%

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MAY 15, 2017

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? Hashtags, @mentions, and extraneous details can go toward the end of the copy. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. Demographics vary on each network.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. Test new social media networks. Have you heard of Musically? Or Tik Tok?

Social Media 109

Social Media Organization Paid Search Agency Media 109

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. There are two main ways to publish on LinkedIn.

Linkedin 110

Linkedin Content Marketing Planning Content 110

The Lead Agency

MARCH 31, 2020

70% of customers want problems solved, not to be sold to – DemandGen 2014 Buyer Behavior Survey Social selling is not about winning a sale tomorrow. Not everybody you are connecting with through your networks is going to be ready to buy. You can also start to connect with group members to build your network.

B2B Marketing 62

B2B Marketing Social Marketing Marketing & Strategy Marketing Strategy 62

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We Hashbrowns on fleek,” the diner chain Denny’s tweeted in September of 2014. Follow along and read other posts in this series here. _.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Marketing Insider Group

JUNE 14, 2015

After realizing its Instagram followers had created over 30 hashtags to share their J. The beneficial experience for customers surrounded by colorful clothing racks of purchase temptation, and extension back to social networks proved to be a home run for the brand. What sets J. Bridge e-commerce and in-store experiences with mobile.

Content 100

Content Mobile Marketing Communities Blogger 100

ClearVoice

AUGUST 1, 2019

What’s Good Here: Airbnb demonstrates with this program that its vast network of peer-to-peer rentals can be used for something other than undercutting hotels and traditional vacation rentals. Both guests and hosts must register for an Airbnb account to access the program. The long-touted benefits of booking through Airbnb (e.g., Jose Andres.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Convince & Convert

JANUARY 6, 2016

All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. Choose Advertising Platforms Wisely. Partnerships.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Convince & Convert

MAY 4, 2015

Anna said Mophie’s social media play at this year’s SXSW event tapped into the paralyzing fear that one might run out of battery power while networking. Event-goers whose phones were running low tweeted with the hashtag #mophierescue. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Content Standard

DECEMBER 15, 2014

Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile. Among the top 100 brands, tweets with hashtags averaged 243 retweets—47 more than tweets without a hashtag.

Distribution 40

Distribution Twitter Optimization Content 40

ClickZ

MAY 15, 2019

Instead of focusing on events, it would focus on brand hashtags. Ben (the company’s cofounder and CTO) developed that reiteration over the course of eight months in 2014. EB : Photoslurp automatically collects visual content from major social networks. It would allow images to be natively integrated in ecommerce.

User-Generated Content 53

User-Generated Content Generation Work Management Marketing Management 53

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! 3) Networking. and we don’t mean your usual, worse-than-getting-a-root-canal type of networking – at CWM, you’ll be networking with your peers. Tweet us @marketo and use the hashtag #CMWorld. CMW is your show! Um…Need I say more?

Content Marketing 48

Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. Subaru’s Instagram is tagged, and the hashtag #collab is included, but does the user know the dog’s owner was paid to create the post? Simms was instructed to repeat “I’m going to Disney World!”

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Content Standard

OCTOBER 30, 2014

In 2014, approximately 22 percent of B2B marketers and 32 percent of B2C marketers reported they were using Instagram as a part of their overall content marketing strategy. Regramming content not only disrupts a user’s portfolio, but it changes how others experience the network. A post with at least one hashtag averages 12.6

Planning 40

Planning Content Marketing Marketing & Strategy Buzz 40

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. With so many eyes focused on the visual network, you have to be ready to adapt. With so many eyes focused on the visual network, you have to be ready to adapt.

Features 96

Features Brand Identity Branding Tagging 96

Hubspot

SEPTEMBER 12, 2018

If you've been curious about creating your own smart home, this is your year to do it -- by 2020, the consumer electronics industry is expected to exceed 2 trillion dollars, doubling in value since 2014. Additionally, in India, Allen Solly used IoT to connect social media hashtags with an interactive billboard.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Hubspot

OCTOBER 11, 2018

If you doubt beacon technology's power, you shouldn't -- Swirl Networks Inc. Macy's has been using beacons nationwide since 2014. Shoppers are also encouraged to take selfies with a #UOonYou hashtag, with the potential to be featured on Urban's site.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Hinge Marketing

MAY 29, 2015

Once a prospect recognizes that a tweet from a particular business is worth reading, tweets will get reshared and even promoted on other social networks. Apple made light of leaks about the AppleWatch by hiring Stephen Colbert as its "Chief of Secrecy" in 2014, several months before the watch's release. Set objectives for tweeting.

Ideal Customer Profiles 48

Ideal Customer Profiles Business Demand Generation Twitter 48

KoMarketing Associates

JANUARY 22, 2015

If you haven’t done so already, or are struggling with what to create in an editorial calendar, here are a few resources and templates for aiding in the process: How to Build a Content Calendar (Plus a Free Template for 2014). Twitter Lists / Saved Hashtag Searches. LightBox Collaborative Editorial Calendar 2015 Edition.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Hubspot

AUGUST 15, 2014

Should you be networking to make connections with smart people? And if you''re attending INBOUND 2014 , you can use this as self-diagnosis of sorts to help you figure out how to make the most of the conference and city while you''re here.). 1) The Networker. So which type of conference attendee are you? Goal = Meet smart people.

Conference 28

Conference Wiki Blogger Network Marketing 28

Onalytica B2B

AUGUST 26, 2015

This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters. “If you look at education on Twitter, you’ll find thriving hashtags led by visionary educators. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Hubspot

JULY 23, 2014

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. — HubSpot (@HubSpot) June 25, 2014.

Twitter 28

Twitter Peer-to-peer Buyer Personas Hubspot 28

Hubspot

JUNE 6, 2014

sometimes I just don''t feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it. Paste that URL into the Share Link Generator (along with a few accompanying words or hashtags, depending which social network you''re posting to).

Social Networks 28

Social Networks Tips Social Media Twitter 28

Hinge Marketing

AUGUST 1, 2014

A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. How often do you and/or your colleagues take pictures while attending conferences, tradeshows, or networking events? Follow Dell’s example.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Content Standard

AUGUST 16, 2016

Three years after Instagram broke into the social media scene, TrackMaven released its first Fortune 500 Instagram report, which was designed to “[examine] the Fortune 500’s usage and application of the social network with the highest average engagement levels for both B2B and B2C brands: Instagram.”

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 40

Hubspot

MARCH 26, 2015

What: Buy button (only for movie and concert tickets as of now), promoted tweets and utilizing trending hashtags. If you want traction of a trending hashtag, be sure to post as soon as possible –– though don’t overlook copyediting here. Rushed tweets often lead to misspellings, which counteracts the use of a trending hashtag.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

NOVEMBER 18, 2014

Auto-publish update to all three networks. So to make the most of these platforms, you need to optimize your posts for each social network. Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. 22) Use hashtags judiciously. 23) Don''t force trending hashtags.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

OCTOBER 23, 2014

At INBOUND 2014 , I went over the following 43 ways to promote marketing content. 6) Create a hashtag for the campaign. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) But that''s where lots of us get stuck.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 2) Facebook launched clickable #hashtags. Marketers can click on hashtags to surface all content for that hashtag, thus making it easy to see popular sentiments around a certain topic.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? consumers say they “mostly” or “always” ignore brand posts on every social network. Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. 68% of U.S. DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50