B2B Marketing Directions

MARCH 10, 2019

This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders. The CSO Insights study focused specifically on the performance of the sales function, but the survey findings provide valuable insights for everyone involved with B2B demand generation.

Demand Generation 49

Demand Generation Demand Generation Effectiveness 49

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. So you are probably wondering….

Sales Management 28

Sales Management Lead Nurturing Lead Ranking Lead Scoring 28

SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Get free access to 15 sessions from Email Summit 2014. You might also like.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

markempa

APRIL 28, 2014

While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Lead Gen Summit 2014 [Call for speakers]. Content Marketing: Targeted persona strategy lifts sales leads 124% [Case study]. In it, you’ll also learn: How content has and will always impact media.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

LEADership

DECEMBER 17, 2013

Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering. You need to understand and watch lead behaviour to help them do what they want to do and help them do it better.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 40

The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Even then, the email was designed primarily to generate response. The results were startling.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Atomic Reach

FEBRUARY 7, 2019

Content Marketing is vital, but it's difficult to generate results. Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources". The biggest conclusion? So, why is content marketing important?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

SmartBug Media

AUGUST 24, 2022

Lead nurturing campaign. An Automatic Lead Nurturing Campaign. When a visitor becomes a lead via a content offer, it’s imperative that you have automation in place to follow up with them. I like to create automated lead nurtures that include 3-5 emails that are relevant to the initial content offer.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

Televerde

JANUARY 30, 2018

In this series, we’ve touched on the value of marketing technology , engagement planning , data intelligence , and content attribution in your quest toward increased revenue generation, and now we’re going to wrap things up with a look at the more human element of modern marketing — inside sales. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

AUGUST 11, 2015

Respondents said brand and positioning, lead generation, and brand communications were their top three leading responsibilities as of November 2014, the time of the survey. 5 years ago we all accepted the fact that marketing had evolved from a cost-center to a revenue-generator. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ATAK Interactive

JANUARY 17, 2020

In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more. For salespeople, connecting generally occurs during conversation and opens up an opportunity to educate someone on what it is they do.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? Marketing departments plan to spend $135 billion on online content in 2014. inbound marketing b2b lead nurturing'

Inbound Marketing 100

Inbound Marketing Lead Ranking Lead Scoring Sales Qualified Leads 100

ATAK Interactive

JANUARY 17, 2020

In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more. For salespeople, connecting generally occurs during conversation and opens up an opportunity to educate someone on what it is they do.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . Is our B2B marketing and lead generation strategy forward-thinking and adaptive to change?

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Analysis 40

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Demand Generation 40

Markempa

AUGUST 12, 2021

Our marketing and lead nurturing are anchored on this idea. By just addressing the customer’s anxiety (with empathy) in the email tone, they saw a 349% increase in total lead inquiries. For more, check out 7 Tips to Boost Lead Nurturing Email Results Immediately. Also, we recognize when someone sincerely cares.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.)

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

ATAK Interactive

JANUARY 17, 2020

In 2014, HubSpot added a CRM. Since then, it has added a fully flourished Sales Hub with tools for outreach, lead nurturing, pipeline segmentation, and so much more. For salespeople, connecting generally occurs during conversation and opens up an opportunity to educate someone on what it is they do.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

ANNUITAS

MARCH 10, 2011

Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads. Lead Nurturing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

KEO Marketing

OCTOBER 10, 2017

Marketing spend on online video is up 114% since 2014. In fact, video distributed in any number of digital formats continues to generate significantly better results than static images or copy alone. Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. Here are five common mistakes organizations make when automation their marketing and how they can fix them to get more value from their technology investment, as well as a better return on their demand generation. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Launch Marketing

JANUARY 24, 2018

With this generational shift in mind, it goes without saying that your brand needs to be visible and recognized in the market, and information about your solution should be easily searchable and accessible online. Generates qualified leads to boost your revenue.

Organization 50

Organization B2B Marketing Planning B2B 50

markempa

MARCH 2, 2015

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. This is the essence of lead nurturing. Sowing + Nurturing = Reaping.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Leads 120

LeanData

APRIL 8, 2015

LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. The integration exposes the matched account detail into leads for both 1:1 synced and non-synced implementations. Additional Resources.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Source: Hubspot, State of Inbound 2014.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One demand generation manager (lifecycle strategy/content/campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48