NuSpark Consulting

APRIL 5, 2014

But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect.

Contacts 100

Contacts Lead Generation Marketing Websites Generation 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. You can optimize your landing page by trying out different interactive videos to engage your users right off the bat.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

KoMarketing Associates

MARCH 10, 2014

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. The full report can be downloaded, without form submission , through the following landing page: The 2014 B2B Web Usability Report. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Encouraging user-generated content. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? Videos that rely solely on facts do not generate shares. Post content organically and see what generates the most likes, shares, retweets etc.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

SmartBug Media

AUGUST 24, 2022

If you're like most people, you start at the top of the search results page. The first organic search result takes you to a local appliance store’s product page, featuring hundreds of different types of refrigerators, each with its own picture, product description, price, and maybe some reviews. A landing page.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

markempa

MARCH 24, 2014

Ultimately, the Sophos team developed a well-tested and optimized lead generation program that increased leads 6,012% and counting, according to James. Web Optimization Summit 2014 – May 21-23, New York City. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study]. You may also like.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. The result? News Stories.

SEO 120

SEO Paid Search Agency B2B Companies 120

Hubspot

DECEMBER 19, 2014

To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x. Did they visit our website?

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. For Black Friday, they’re offering 60% off all of their plans with a specific landing page dedicated to the offer, as well as breaking down exactly what you get in each plan. BILLION spent.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

LeadSquared

APRIL 8, 2014

It has been over six months since we started conducting webinars on marketing and lead generation. During this period, we have shared our learnings and trends in online marketing, lead generation , conversion rate optimization and other marketing topics. We had the travel lead generation webinar session on 5 th April 2014.

Webinar Metrics 52

Webinar Metrics Lead Generation Generation Leads 52

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. 2014 will be the year that everything breaks. This allows you to see how many leads a certain tactic or channel generated as well as how many of those leads converted into paying customers.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x. Did they visit our website?

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. Source , Page 6). Now they are in your database.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

LEADership

DECEMBER 17, 2013

This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. Happy Holidays! Image: Shutterstock.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Directive Agency

OCTOBER 25, 2019

Unbounce: Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? Directive: Landing Page Design Best Practices: Increasing Conversions Strategically. Aim to answer this question for your target audience on every web page you create. Moz: 21 Ways to Triple Your B2B E?Commerce Commerce Conversions.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Landing pages receiving traffic. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Revenue from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. This article originally appeared in Demand Gen Report.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ClearVoice

AUGUST 9, 2021

Now, we’re living in the land of hashtags in the digital era, and it’s crucial to know the rules of the game. For example, within your social media strategy for an upcoming campaign, create a user-generated incentive to use the Hashtag. Sometimes, the incentive is being featured by your brand.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Customer Experience Matrix

OCTOBER 1, 2014

Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder. Users can send test emails and include seed names.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: Landing page and conversion optimization. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Moz

APRIL 19, 2020

Sending prospective customers generated by good content to websites with slow experiences erodes trust literally by the second. The results showed that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches. Site speed study.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: Landing page and conversion optimization. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

FEBRUARY 3, 2014

Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014. The certification program involves the following: Screenshot taken from application page on 1/21/2014. Demand Generation Search Engine Marketing Blog' Final Thoughts.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Customer Experience Matrix

JANUARY 6, 2014

But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. The recommendations can be presented on a fixed area of a page or as a pop-up. Behaviors across Web sites, landing pages, and blogs are all tracked by the same cookie, so each recommendation reflects a consolidated history.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x. Did they visit our website?

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Webbiquity

JUNE 23, 2015

While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. ( eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your best-existing customers who generate the most revenue for your business have distinct characteristics OR have you identified accounts with distinct characteristics that have the potential to generate more revenue? Do your sales and marketing teams want to make a bigger impact with a more strategic focus?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). >. Final Thoughts.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LeadSquared

AUGUST 28, 2015

Some have already been mentioned in this post from 2014. Webinar Best Practices: #1 Use responsive landing pages. If you attended our webinar on ‘ Responsive Design – Modern’s Marketer’s Holy Grail to Conversion Success ‘, you would know why responsive landing pages are important.

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Those tactics in summary: YouTube Integration. Trade Show Appointments. Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120