Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” Last month, the app generated more than $500,000 in subscription revenue.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Markempa

AUGUST 12, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). That’s empathetic listening. It’s shocking how little of this happens.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Facilitate focus groups or interviews with employees. Internal Communicators face a similar information challenge inside of an organization.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Content Standard

MAY 4, 2017

Then, in 2014, it changed its branding to align with its larger purpose, which was making people feel like they could “belong anywhere.” AdWeek pointed out that “countless conversations, focus groups, and soul-searching sessions” were required to help the brand arrive at its new sense of purpose.

Brand Identity 69

Brand Identity Branding Terms and Conditions Paid Search Agency 69

Hubspot

JANUARY 1, 2014

It''s 2014. Take a second to think about what you''ve resolved to accomplish in 2014. Take a second to think about what you''ve resolved to accomplish in 2014. 1) Focus on mobile. As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. The time has come.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Integrated B2B

JANUARY 1, 2015

SAP’s Mette Tang seemed relaxed and well-prepared as she addressed an expectant audience at one of our Think International seminars on November, 2014. We have conducted focus groups both with happy and with less satisfied customers.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. All of this information lets you dig deeper into who your customers are and what they like/dislike.

Social Media 111

Social Media Paid Content Media Business 111

Content Marketing Institute

OCTOBER 2, 2018

TAM Airlines – Social Baggage (2014-16). In 2014, TAM wanted to highlight some of the ways it gave back to the community with a regular feature. Available free from dentists across the U.K., the comic was a hit among children, becoming an incentive to attend regular checkups to grab the latest issue.

Storytelling 94

Storytelling Brand Identity Branding Advertising Agencies 94

Convince & Convert

APRIL 1, 2010

Then the Bulls picked Johnson at 16 and that deal fell through, leading to the plan B trade of pick 18 to the Nuggs for the Bobcats protected first rounder through 2014. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

DECEMBER 24, 2014

This video from Oglivy & Mather shows what it might be like if the concept of Christmas was pitched to a focus group -- and it brings up some questions about the strange traditions we all accept. Here are two examples: A video posted by Wasserman + Partners (@wpadvertising) on Dec 12, 2014 at 2:09pm PST. 4) School Editing.

Advertising Agencies 28

Advertising Agencies Companies Ad Agencies Mobile Advertising 28

LeadSquared

JUNE 25, 2015

A study by Bright Local suggests that 88% of people trust online reviews to make a buying decision (July 2014). This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. For the rest of you, let’s read on. Do people really trust online reviews? April 2013).

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

B2B Digital Marketer

MARCH 4, 2021

Prior to becoming a full-time entrepreneur in 2014, Rita worked for 13 years as an attorney. Here’s what I, so it’s like a little mini focus group. As part of her speaking, Rita was selected as a change-maker by the United State of Women Summit 2016 convened by the Obama White House.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Albacross

JULY 2, 2018

If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Adobe hopped on the employee advocacy train back in 2014. These are your most loyal, engaged customers, so go ahead and pick their brains.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

APRIL 20, 2015

It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. Cannabis is already big business, and has the potential to get even bigger.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28