Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. He has laid his foundation for CRM at Philips and Ericsson.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Customer Experience Matrix

DECEMBER 13, 2020

Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process. Like events, marketers’ worksites will drift away from the current nearly-all-digital mode to a mix of online and office-based activities.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

JANUARY 4, 2021

Jaime is Senior Marketing Specialist at RSM and an experienced marketing and communications professional who has led RSM’s marketing webinar program since 2014. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more. Connect with her on Linked-In.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

The Freeman Company

JANUARY 13, 2015

An inside peek at the year''s best use of event technology'

Event Marketing 40

Event Marketing Marketing Best Practices 40

SnapApp

APRIL 3, 2014

If event marketing interests you, we also are hosting a session on Getting Stellar Results from Event Marketing While Avoiding Black Holes and Bad Puns on Tuesday April 8th at 3:30pm. Are you also attending the Marketo Summit in April? If so, we would love to meet with you! Hope to see you there Marketo Rockstars!

Planning 48

Planning Marketo Eloqua Landing Pages 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

ANNUITAS

JUNE 24, 2014

What events do they attend or blogs do they read? Before you can decide what events to sponsor or even attend, you need to know who your buyer is. In the March 31, 2014 blog post by Tony Zambito, he shares his view on why CMOs should care about buyer insight and buyer personas. Where do they get their information from?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Brandwatch Marketing

NOVEMBER 20, 2018

The Turkish premier, Recep Tayyip Erdogan, once made an unusual move when he found himself unable to attend a 2014 political party event in the city of Izmir. He sent a hologram instead. The towering figure shimmered above the astonished crowd as it delivered Erdogan’s speech.

Organization 56

Organization Event Marketing Marketing 56

LEADership

JANUARY 17, 2014

How are you going to achieve your 2014 marketing goals? This new infographic by WebDAM Solutions takes an in-depth look at the latest social media trends, providing B2B leaders with new ideas for boosting the success rate of future marketing campaigns. Do not ignore event marketing. All About Your Digital Audience.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Events for Everyone! Event Marketing b2b Consumer'

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Convince & Convert

MAY 4, 2015

Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games. Power-Packing Puppies. wg0yLBRnKz. BecauseOfMom.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Is there a killer event that we missed? Or a personal favorite from 2014? The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' Incite Summit East – Dates TBD – New York, NY.

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Vidyard

DECEMBER 28, 2016

I believe the series started in 2014. The Best of the Best: 2016 Video Marketing Awards. The Best 10 B2B Marketing Videos of 2015. The Best 10 Marketing Videos of 2014. The post The Funny and Fabulous: 10 Best Video Marketing Examples of 2016 appeared first on Vidyard. Best Cause Campaign.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Event Marketing b2b Consumer'

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Webbiquity

SEPTEMBER 26, 2023

It’s hard to talk about “big events in Minnesota” with mentioning this company, which staged many of the happenings surrounding the 2018 Super Bowl as well as the 1991 World Series, 1992 Super Bowl, 1992 & 2001 NCAA Final Four and regional tournaments, the US Open, and the 2014 All-Star Game.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

KoMarketing Associates

FEBRUARY 9, 2016

IBM: Cognitive Cooking: Poutine & Chili at SXSW 2014. Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016. Kinaxis draws a parallel between human relationships and business scenarios that no longer meet a need. Kinaxis: Back to the Future.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

OCTOBER 22, 2014

Brands are itching to capitalize on event buzz, Skyword previously reported , with nearly 90 percent of marketing professionals considering real-time marketing crucial to their success in 2014. Business-to-business marketers are also leaning on social media to reach their goals.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

KoMarketing Associates

JANUARY 22, 2015

If you haven’t done so already, or are struggling with what to create in an editorial calendar, here are a few resources and templates for aiding in the process: How to Build a Content Calendar (Plus a Free Template for 2014). LightBox Collaborative Editorial Calendar 2015 Edition. Editorial Calendar Templates in Google Docs.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Innocent Drinks.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for blogs. The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Customer Experience Matrix

SEPTEMBER 3, 2009

Another table from the same study, referenced by The Event Marketing Insider , shows marketers plan their greatest increases for the company Web site, search marketing, online video and Webinars. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Outgrow

SEPTEMBER 15, 2022

Saksham Sharda: And speaking of brands that you’ve worked with, what were your learnings from launching your first startup in April 2014? So I thought I touched on the importance of events. So I think the importance of the events market and the need for the events market to evolve rapidly to stay relevant.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Vidyard

SEPTEMBER 6, 2016

This isn’t the first video marketing conference that we at Vidyard have created for all you wonderful marketers. While it’s the first of its name, it’s actually the 3rd annual Video Marketing Summit. In 2014, we ignited the the world’s passion for video marketing.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Hubspot

MARCH 20, 2014

Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing. Facebook has almost universal adoption among nonprofits, likely due to its broad reach and low barriers to entry.

Social Media 28

Social Media Spending Social Marketing Media 28

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Webbiquity

JANUARY 26, 2021

And it become clear there were still pieces missing from the model (such as email marketing). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Earned media (press / media relations, influencer marketing ). Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Live demos.

Display 97

Display Paid Search Agency Event Marketing Purchase 97

Albacross

JANUARY 23, 2014

Looking for statistics that will help you fine-tune your marketing strategy in 2014? In this article, we bring you 20 insightful marketing statistics (courtesy of digital asset management company WebDAM !) 1: In 2014, marketing teams will spend $135 billion on new digital marketing collateral.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

SmartBug Media

MAY 29, 2020

Inbound marketing is a strategy that utilizes many methods of marketing to create brand awareness and attract new business. These methods include, but are not limited to: Content marketing , including e-books, infographics, and emails. Event marketing, from registration to day-of reminders and follow-up.

Paid Search Agency 59

Paid Search Agency Marketo Inbound Marketing Advertising Agencies 59

Content Standard

FEBRUARY 7, 2017

Skyword Ideation Management offers marketers a process for collecting, evaluating, cultivating, and approving ideas, then transforming them into viable assignments to meet the monthly publishing goals set for a content marketing program. In 2014, GE released a campaign called Ideas.

Creativity 40

Creativity Work Management Marketing Management Storytelling 40

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Content Marketing Institute

OCTOBER 30, 2017

The first field of sunflowers was planted in 2014 to draw attention to the lack of funding for childhood cancer, but the arresting images of sunflowers spread via social have pushed the foundation’s message much farther than typical social media messaging could have achieved.

Impressions 73

Impressions Brand Identity Branding Social Media 73

Webbiquity

DECEMBER 2, 2014

71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

JULY 3, 2014

— Dreamforce (@Dreamforce) June 26, 2014. Assign one person to be in charge of social media for the event. Once your event finally gets going, a ton will be happening at once, and everybody on your team will be running around plugging holes. (For — HubSpot (@HubSpot) June 25, 2014.

Template 28

Template Hubspot Social Media Twitter 28

Hubspot

JULY 24, 2014

Click on the image below to see a HubSpot example, where we announce one of the speakers who will be presenting at INBOUND 2014. Video marketing presents several opportunities for promoting your event, too. event marketing' It also includes an awesome infographic -- of course, we have templates for that, too!

FAQ 28

FAQ Clickthrough Landing Pages Template 28