KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Google+ Enhancements to Provide Authors Easier Content Attribution, Network Development Opportunities.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. The current contract lasts until 2022, and the networks will pay $39.6

Cable 60

Cable Broadcasting Television marketing Twitter 60

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. On Facebook and Instagram, it’s three seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

EMagine B2B Blog

MARCH 12, 2015

The number of Instagram users increased 60% in 2014 and is expected to top 100 million users by 2018. eMarketer ). Check out these awesome B2B brands that are taking over the popular social network. Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. billion in 2014. Source : eMarketer. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

LEADership

MARCH 3, 2015

Take a look at this chart below—these are all the obstacles B2B marketers worldwide said were holding back lead generation in 2014. Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads. Quality of Leads is the Number 1 B2B Lead Generation Objective.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Hubspot

JULY 19, 2011

By 2014, it has been projected that the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JUNE 21, 2012

2) Mobile internet usage is projected to overtake desktop internet usage by 2014. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! The State of the Mobile Union. of the world's 4 billion mobile phones are smartphones. billion are SMS enabled. Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

LEADership

OCTOBER 16, 2013

Yet, only 27% of marketers say they will be adopting mobile marketing strategies in the near future, so there is a wide open opportunity for B2B forward thinkers here, because…get this… mobile email use is predicted to grow 28% in 2014. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

FEBRUARY 10, 2017

We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. 2013-2014: Stories and Chat. In 2014, Snapchat ramped up innovation and launched a slew of new features and updates.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. Source: eMarketer ). Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Directive Agency

MAY 2, 2017

According to statistics from Influencer Orchestration Network, for every $1 that businesses spend on influencer marketing , $6.50 According to eMarketer, two-thirds of B2B marketers say that producing webinars is an effective content marketing tactic. In 2014, 62% of B2B marketers utilized webinars in their lead nurture campaigns.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. According to eMarketer , however, Threads users are continuing to climb steadily, in pact with new Instagram users. Here are just some of the recent advertising trends and priorities on Meta.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. are now active on at least one social network, up from 67% in 2012. eMarketer ).

Stats 80

Stats PR Social Media Social Marketing 80

NuSpark Consulting

MARCH 1, 2016

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Statistics bear this out. Conversion rates for video content are quite high.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . We know that there mobile searches outpaced desktop back in 2014, so it makes sense that more and more marketing teams are putting an intense focus on mobile ads. . . #11.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Content Standard

APRIL 10, 2015

Instagram’s rapid growth throughout 2014 has resulted in it garnering a larger active user base than Twitter, putting it on pace to hit 100 million US users by 2018. This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer.

Emarketing 40

Emarketing Paid Search Agency Demographics Social Networks 40

Content Standard

OCTOBER 12, 2018

A 2017 study from eMarketer found that on average adults spend 12 hours per day consuming some form of media—and most of that consumption involves simultaneous interaction with more than one channel, such as scrolling through a smartphone for an hour while watching TV. Image attribution: Ocean Biggshot.

Video Marketing 85

Video Marketing Mobile Advertising Content Mobile Marketing 85

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. Emarketer ). 58% of online video watchers watch content on a social network site. ( We believe three things absolutely: 1. Marketing Profs ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

JANUARY 17, 2011

How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 by eMarketer. Social Media Facts and Stats. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

BrightEdge, in partnership with SAP, reported that more than $135 billion was spent in 2014 on creating new digital marketing content. Google has its native ad network in private beta today. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 22, 2015

If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” You can also search for specified hashtags on several social networking systems, including Google+ and Vine.” More than 60% of U.S.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). Poor marketing is the reason 14% of businesses fail. ( B2B PR Sense Blog ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 by anya on Russia Has World's Most Engaged Social Network Users In Cincinnati Ohio is a. I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40