Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Vendor-neutral RTB ecosystems started to thrive: since 2014 mobile ad formats officially outweighed desktop.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Golden Spiral

AUGUST 4, 2022

As far back as 2014, Pew Research found that 80% of Internet users said they were concerned about third parties like advertisers accessing the data they share online. billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Ever since Google’s $3.1

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Google announced HTTPS as a ranking factor in 2014. It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Google announced HTTPS as a ranking factor in 2014. It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

MAY 22, 2016

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 They turned a blind eye to what their audiences were craving. Content marketers just followed their lead.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 They turned a blind eye to what their audiences were craving. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28