KEO Marketing

APRIL 23, 2015

Direct Marketing News recently cited figures from EmailExpert.org that showed for each dollar spent on email marketing in 2014, the average return was around $44.25. While it may not be as flashy as some of the newer tactics, it can offer a return on investment that is tough to beat.

Email Marketing 48

Email Marketing Planning Email Campaigns Buying Cycle 48

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Get Personal.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Tony Zambito

NOVEMBER 22, 2015

In a 2014 Forbes Knowledge Group study, 67% of business executives said the greatest influence on their business decisions were subjective considerations. More importantly, scenario mapping can help companies to identify new opportunities in helping customers achieve their goals and reposition for growth.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

LeadSquared

MARCH 3, 2017

in Q2 2016, higher than any other quarter in a two-year period (Q2 2014 – Q2 2016): So apart from reaching a global audience, you actually get an audience who are likely to open your emails. In fact, the graph below compiled by eMailmonday, says that this has been happening since 2014! So you see, this number is only going to increase.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

KEO Marketing

MARCH 30, 2017

66% of consumers have made a purchase online as a result of an email marketing message. – Source: Direct Marketing Association. Email marketing is an effective lead generation strategy because it is a close connection with potential clients. Retailing Today, 2014). . – Source: Harris Interactive.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Content Standard

MAY 26, 2015

This particularly active mobile audience presents a trove of opportunity for marketers—even those who aren’t interested in directly marketing or selling to Millennials—so long as they keep in mind that the dominant force in mobile marketing is no longer ad placements: It’s apps. The Millennial Opportunity.

Mobile Marketing 40

Mobile Marketing Ads Ad Frequency Work Management 40

Tony Zambito

JANUARY 3, 2016

In the years 2014 to 2015, we are seeing growing interests on the part of the C-Suite to gain in-depth overall customer understanding. Organizations continue to struggle with how to incorporate the use of big-data analytics into the qualitative nature of buyer persona development. Future Advancements.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Customer Experience Matrix

SEPTEMBER 3, 2009

On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014. Mobile marketing and social media will grow faster, but will only expand from 4.4%

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

AUGUST 13, 2014

The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom. Marketing automation is impossible to master. It still brings in business.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Outgrow

SEPTEMBER 15, 2022

Saksham Sharda: And speaking of brands that you’ve worked with, what were your learnings from launching your first startup in April 2014? But you look at the way that LinkedIn is developing with direct market communication. Kate Fairhurst: It was still a long time ago. So I thought I touched on the importance of events.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Biznology

OCTOBER 26, 2016

Over the years I’ve kept sharp by attending great events put on by some outstanding organizations— New England Direct Marketing Association , MarketingProfs , Argyle Executive Forums , and socialmedia.org just to name a few. In 2014, Gerald C. Really interesting work with a steep learning curve. So much to do! So much to learn.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Webbiquity

JULY 21, 2015

Find more insights and guidance in this collection of email and mobile marketing facts and statistics. 8 Email Marketing Stats and Facts. There were 191 billion emails sent every day on average in 2014. 58% of CMOs say email marketing is effective. On average, email accounts for 18% of digital marketing spending.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

ClearVoice

NOVEMBER 30, 2021

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014) by Ann Handley. Author, speaker, and C-suite marketing executive, Ann Handley, gives guidance and insight into the process of content creation based on her years of experience in the industry. The former vice president of direct marketing at Yahoo!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Biznology

JANUARY 5, 2015

While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. A direct marketing truth – the more relevant the message the higher the response rate. 4. trade show industry is BIG.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

B2B Digital Marketer

AUGUST 25, 2020

In 2014, she founded two companies, Execuity and Whisky Chicks. I believe in that direct marketing strategy that you’re putting out there. Um, but sometimes people just put these big marketing budgets together and it’s all about placement and things like that. Now it’s become easy.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Webbiquity

FEBRUARY 9, 2016

Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. ( Direct marketers say email has the highest ROI of any marketing tactics. TNW News ). TNW News ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Content Standard

FEBRUARY 4, 2015

In 2014, Patagonia sent 10 traditional catalogs—as well as two others built around themes such as falconry—to its customers. This trend might seem strange to us content marketers who spend much of our days typing and clicking “publish” to reach our loyal readers. Patagonia doesn’t shy away from a challenge.

Advertising Channels 40

Advertising Channels Examples Paid Search Agency Advertising Agencies 40

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance.

Email Marketing 48

Email Marketing Optimization Marketing & Strategy Marketing Strategy 48

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. She is the founder of StoryFuel, serves on the board of the Native Advertising Institute and is a global influencer in content marketing. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

B2B Digital Marketer

OCTOBER 5, 2020

And, uh, and so I left there in 2014 and started Vindy digital and really focusing in, on helping that mid-market B2B company, uh, really leverage the internet, all the channels that are out there, how do you bring them together to help accomplish your business objectives? The company that bought us was B2B B to C social media.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

OCTOBER 2, 2020

In 2014, good SEO is a result of being remarkable on the web.” ” — Rand Fishkin “Inbound marketing and account-based marketing are like a taco and a burrito. ” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). .”

Paid Content 119

Paid Content Top of Funnel Planning Paid Search Agency 119