vendor 
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.
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Customer Experience Matrix
AUGUST 14, 2014
Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. Here are brief profiles of the vendors I’ve identified in or near this space.
KoMarketing Associates
FEBRUARY 24, 2014
This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report.
Marketing Insider Group
DECEMBER 5, 2013
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. 78% of CMOs think content is the future of marketing ( Demand Metric ). Will you make 2014 the year of content marketing at your company? InboundWriter ).
ANNUITAS
MARCH 20, 2014
Are 1000+ marketing technology vendors sustainable? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Great point – change management – the unsung hero of demand process transformation #marketingopssummit.
KoMarketing Associates
FEBRUARY 3, 2014
Screenshot taken 1/27/2014. Google Shopping Challenges for B2B E-Commerce Vendors. However, these challenges shouldn’t necessarily prevent B2B e-commerce vendors from integrating their products into Google Shopping. The certification program involves the following: Screenshot taken from application page on 1/21/2014.
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