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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams.

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Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." We also debated whether duplicating data in rankings reports added value for customers or just created confusion.

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What is Negative SEO?

SmartBug Media

Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. De-indexing The Site: Changing your robots.txt file from the server to remove you from search. Download our 15-Point Essential Technical SEO Checklist today!

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. million in Series A funding.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. million in Series A funding.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Hubspot

Swype has been around for a while on Android devices, but it was finally released to eager iOS users in September 2014. One of the great things about this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information.

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15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Hubspot

When Foursquare split into Swarm & Foursquare back in 2014, I was pretty torn at first -- until I realized both of these apps significantly improved my experience of checking in (Swarm) and exploring new places (Foursquare). This is one of those apps that anyone can use without instruction. Category: Travel.