Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond
chiefmartech
MARCH 13, 2024
She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams.
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