Customer Experience Matrix

JULY 18, 2014

Yet actual measurement techniques don’t improve much from year to year: to cite the most recent report to cross my desk, the 2014 State of Marketing Measurement Survey Report from Ifbyphone found that 45% of marketers are measuring Return on Investment in 2014 vs. 40% in 2013 -- a gain that is probably within the survey''s margin of error.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. A Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com. billion videos in 365 days. Measurement is the Crown Jewel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. As corporate strategies are shifting and organisations are acquired, the product marketing mix changes and sales must quickly accommodate.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor provide marketing mix models? Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

KoMarketing Associates

DECEMBER 9, 2013

The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. CMO Club’s CMO Impact on Customer Experience. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix. Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Writing on the Web

FEBRUARY 19, 2014

Rather than blogs being replaced by social networks, media and apps on mobile devices, successful companies will incorporate blogging into their digital marketing mix. As a hub for brand publishing for virtually any kind of content, I can think of no better fit than a business blog in 2014 and in the future. What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. B2B Marketing: 3 reasons for adopting video content into your marketing mix.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ClickZ

SEPTEMBER 25, 2020

Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. She highlights that it is not one of the only ways to retain customers but has seemingly worked well with many online fast fashion brands. The solution for retaining customers by LoyaltyLion.

Loyalty 45

Loyalty Work Management Marketing Management Churn Rate 45

TaylorMadeIn KEW

JANUARY 9, 2015

Having said that, of all the predictions and trends I’ve been reading about, there were 3 that really resonated with me, from what (for me) is the best of all the blogs I’ve read, Tim Asimos’ ‘ 7 B2B Marketing Trends to Watch in 2015 ’ : Renewed attention to ‘traditional’ marketing tactics. People still like hard copy.

B2B Marketing 48

B2B Marketing Planning B2B B2B Sales 48

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. The first step was to clean up and optimize the website.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Martech Advisor

SEPTEMBER 13, 2019

In this article, we discuss four examples of virtual reality marketing to help you learn from the hails and fails of the brands who dared. According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. It can help create compelling, gripping, and immersive experiences that can engage customers.

Examples 48

Examples Elasticity Planning Advertising Agencies 48

SnapApp

FEBRUARY 13, 2014

It is safe to say that ‘Content’ and ‘Content Marketing’ are two of the big buzzwords for 2014. By leveraging your existing marketing automation tools, you will be able to gather deeper insights on customers and potential customers that you once did not have the ability to do. Content loading.

Marketing Automation Services 48

Marketing Automation Services Top of Funnel Tips Distribution 48

Hinge Marketing

JUNE 26, 2015

With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. The same survey showed that firms using data-driven marketing were nearly three times as likely to experience increased revenues (55% vs. 20%).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

B2B Marketing Directions

DECEMBER 13, 2015

Levitt's central argument was that companies will cease to grow if they define their business too narrowly - in terms of specific products or services rather than in terms of customer needs. As practiced in many companies today, marketing means marketing communications and not much more.

Planning 40

Planning Paid Search Agency Gartner Lead Ranking 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Nielsen , 2014). . Conclusion. Model-based business measures.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Hinge Marketing

MAY 28, 2014

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise.

PR 48

PR Blogger Top of Funnel Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? The study also indicates that an email customer is 11% more valuable than the average. Image: Shutterstock.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), Let them talk to your current customers.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. With the mass variety of ad forms and the vast user reach on the platform, it offers a lot of flexibility and customization options for marketers that are tailored to their goals and ad purpose.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Single Grain

AUGUST 27, 2019

In our modern world, social media is now one of the first places where many customers are interacting with businesses. However, Twitter temporarily blocked Google’s access in 2014, causing a backlash that resulted in Google announcing that they were changing their policy on social signals.

Social Media 100

Social Media SEO Media Lead Scoring 100

Martech Advisor

APRIL 1, 2020

Many DTC companies manufacture, market/advertise, sell and ship their own products. The middlemen in the equation have taken a backseat in customer-purchase transactions leaving brands with a more hands-on, personal relationship with the people who are interested in their products. Listen and Promptly React to Customer Feedback.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

SnapApp

APRIL 24, 2014

But even with the significant increases in the use of and budget allocation towards content marketing, fundamental challenges remain centered around how to best reach your audiences and how to produce content that engages and converts those audiences. But what is interactive content, and why and how does it work?

Allocation 54

Allocation Demand Generation Marketing Budget Content 54

Kapost

JULY 29, 2016

Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark. Yet, many B2B organizations continue to operate in chaos despite overall industry progress in both marketing technology and tools. B2B Marketing Playbook.

Tactics 48

Tactics Effectiveness Marketing & Strategy Allocation 48

Content Standard

SEPTEMBER 22, 2014

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. As B2B content marketing gains greater organizational buy-in, pressure to prove its business value is mounting.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

KoMarketing Associates

JANUARY 24, 2017

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. Remember: Mobile-Friendliness Is More Than Responsive Design. ” 14.

Organization 120

Organization SEO Practices Best Practices 120

Hubspot

MAY 11, 2017

Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing “significant change” in 2014. That number would likely be 100% today.

Paid Search Agency 76

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 76

SnapApp

NOVEMBER 30, 2016

In 2014, The Wall Street Journal made a commitment to interactivity with its WSJ Interactive video series. Online interactivity requires relatively new technology, but it is becoming increasingly easy to build and integrate into marketing mixes.

Marketing Websites 48

Marketing Websites Examples Lead Ranking Lead Scoring 48

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100