Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now? Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. I assume that they were considered distribution channels for other content in the graph. Newsletters are down from 81% to 77%.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. but it’s also a medium 70% of B2B marketers have experimented with already.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

markempa

FEBRUARY 10, 2014

Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JANUARY 14, 2021

Researchers in the peer-reviewed ‘International Journal of Current Life Sciences’ noted in 2014 that online commerce includes “the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.”. A site that sells — and sells well — has to be so much more.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Content Standard

AUGUST 31, 2015

Brands spent approximately $135 billion on producing marketing content in 2014 , and budgets adjusted for even greater growth this year. For content managers, this means more resources to launch and scale digital programs that will change the way enterprise organizations connect with audiences, but it also presents new challenges.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Standard

OCTOBER 22, 2014

Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. Within devices, topic makes a difference: Entertainment and culture events are shared more often on mobile, but news and politics are shared more often on desktops, ShareThis writes.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Content Standard

AUGUST 29, 2018

What works on desktop does not necessarily work on the smaller mobile screen, and a clunky mobile experience can drive people from your content. “Mobile marketing doesn’t necessarily mean launching a costly mobile app (in fact in 99% of cases it doesn’t),” writes Gabriel Shaoolian in Forbes.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Some started sharing content online before they started the company, and some after.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ClearVoice

JANUARY 14, 2021

Researchers in the peer-reviewed ‘International Journal of Current Life Sciences’ noted in 2014 that online commerce includes “the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.”. A site that sells — and sells well — has to be so much more.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

ConvertKit

JANUARY 15, 2021

As a creator, getting your emails opened means writing subject lines that are simple, punchy, and valuable. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. While the data shows you should probably avoid going crazy writing looooooong subject lines, take it with a grain of salt.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 100

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. As mentioned, we use GoToMeeting to record Social Pros and Content Pros.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

LeadSquared

MARCH 31, 2015

Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” The other way to benefit, which is not a paid one, is to write a blog post around that. So you need to draw a similarity between the two and write around that. You could also subscribe to newsletters. View the Recording.

FAQ 52

FAQ Webinar Metrics Trends Adwords 52

Contently

OCTOBER 10, 2016

A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. Some exceptions withstanding.)

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. And, given current trends in video consumption, mobile optimization is key.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Newsletters. ” “How do you consume content?”

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Valasys

MAY 7, 2020

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. While using SEO for building high-quality link-building, content marketers must ensure that their content is of high-quality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Hubspot

JANUARY 24, 2014

Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. and HubSpot User Group (HUG) Leader of Boca Raton : " Most new blogs should be spending about half of their budget on blog post writing and half of their budget on blog post promotion. Did you blog today? Blogging'

Tips 28

Tips Inbound Marketing Hubspot Youtube 28

Content Standard

OCTOBER 21, 2015

While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. The Content Standard? As a content manager, keep this in mind when you’re offering feedback to your team members.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. The Content Standard? As a content manager, keep this in mind when you’re offering feedback to your team members.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

ConvertKit

MARCH 10, 2021

Holiday single-handedly brought back stoicism into popular culture with his 2014 book The Obstacle Is the Way —a modern day primer for how to thrive under pressure. Every morning, Holiday sends a short, 500-word newsletter on a particular topic, story, or idea that ties back to ancient philosophy. Create your free newsletter.

Newsletter 126

Newsletter Tagging Work Management Custom Publishing 126

Content Standard

AUGUST 31, 2017

A post shared by Coca-Cola (@cocacola) on Aug 3, 2014 at 7:07pm PDT. As a senior in college, I was tasked with writing a case study about Zappos’ corporate culture , and I immediately fell in love with the company even more. For more stories like this, subscribe to the Content Standard newsletter.

Loyalty 55

Loyalty Brand Identity Branding Peer-to-peer 55

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. As seen on the graph shown here, 76 percent of marketers surveyed in Content Marketing Institute’s 2015 Content Marketing Benchmark Report use video as a content marketing tactic.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. Over the next several weeks, I am going to write a handful of blogs to share what I’ve learned from this data and will pull out best practice trends and correlations. A great example of this is your company newsletter—it goes to everyone, no matter what.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hinge Marketing

JANUARY 15, 2015

Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. The biggest challenge content marketers in the technology space still face is finding fresh and relevant ways to engage their target audience. Let’s jump right in.

Top of Funnel 48

Top of Funnel Webinar Metrics B2B Thought Leadership FAQ 48

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. Post only the best content you can find each day. Curate user-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91