SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

JANUARY 23, 2023

When a visitor fills out a form on a website landing page for the first time, they are required only to complete a few form fields. For example, a form field for one persona may not be relevant to another persona. Originally written on July 17, 2014. Content was updated in January 2023.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Content Standard

APRIL 17, 2015

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. These tactics are helping H&M make its sustainability message more relevant and shareable for consumers. To share its work on the project, Coke pushed 5by20 content to women on Facebook, Twitter, and YouTube through paid posts.

Relevance 40

Relevance Brand Identity Branding Paid Social Agency 40

Customer Experience Matrix

JANUARY 6, 2014

But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. The recommendations can be presented on a fixed area of a page or as a pop-up.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Download the content funnel mapping checklist. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

FEBRUARY 14, 2017

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. Outdated pages and content can take away traffic and potential conversions from more important items on your site. how you’ll handle your expired efforts).

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. We Are Social’s Social, Digital & Mobile Worldwide in 2014. Software Solutions Used. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Furthermore, they can drastically improve your relevancy score. Two-Cent Video Ads.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

DECEMBER 19, 2014

To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

KoMarketing Associates

JANUARY 5, 2016

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. The Demise of Google+. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

NuSpark Consulting

APRIL 5, 2014

Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Just 1-2 CTAs per page. Alternatives to Over-Used CTAs.

Contacts 100

Contacts Lead Generation Marketing Websites Generation 100

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. In 2014, HubSpot added a CRM. For companies that use HubSpot, multiply that last sentence by 10x.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

accelerate agency

JULY 20, 2020

Companies jump straight to researching keywords, seeking out links and creating their content. We’re not suggesting that you should head to a competitor’s site, copy their content and then paste it onto your own landing pages. Moral issues aside, Google would not look kindly upon the duplicate content.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

JUNE 13, 2016

Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. In 2014, former co-founder Mahbod Moghadam resigned after he made controversial annotations related to the 2014 Isla Vista shooting.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

LeadSquared

FEBRUARY 17, 2015

Is there a way to verify the email address on the landing page itself? If you have an offer on the landing page, say an e-book, or a discount coupon, then instead of sharing the e-book or coupon with them right away after form submission, send it to their inbox. As of April 2014, around 7.5 Question 1. Question 5.

FAQ 52

FAQ Webinar Metrics Design Landing Pages 52

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Adobe Experience Cloud Blog

MARCH 22, 2017

At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

seo.co

JANUARY 14, 2021

Table of Contents. + You’ll have to master many strategies , including content writing and link building. Some SEO fundamentals are conceptual; it’s easy to understand that you have to write great content to rank highly in search results. Fortunately, there’s a lot of “troubleshooting” advice content out there.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Heck, the answer to life, and all the existential questions you discussed last Friday might be buried somewhere in page 5 of search results, but it will remain there – buried, unless some kid discovers it, and reddits it.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

ConvertKit

AUGUST 17, 2021

Dan graduated with his MBA in 2014 and got a job in education, but on the side, he started writing about the intersections of business, culture, hip-hop, and sports on his own Medium page. It turned out there was a real hunger for the kind of content he was creating—analyzing “the why and the how” of hip-hop mogul’s business moves. .

Ad Building 116

Ad Building Business Case Studies Case Study 116

nDash

AUGUST 11, 2020

The gig economy as a whole is thriving and outsourced content creation is big part of that. According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. That’s a massive increase from the 4 million freelancers we saw back in 2014. Links to Social Media.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. They’ll come up with a list of recommendations of things you need to fix on the pages on your site to make them more search engine friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Content Standard

JANUARY 6, 2015

The 2014 Ranking Factors Study examined user signals for the first time this year, coming away with valuable insights into how user engagement affects the SEO of a website and its pages. At the top of that list was content, which continues to be the cornerstone of any digital marketing strategy. Want more content marketing news?

Studies 40

Studies Case Studies Click Rate Correlation 40

Hubspot

NOVEMBER 10, 2016

Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. To remain relevant, SLAs should be revised at least every 6 months. Imagine a world where a marketer creates a landing page on Monday. 2) CRM Implementation.

Paid Search Agency 66

Paid Search Agency Work Management Marketing Management Advertising Agencies 66