Marketing Insider Group

NOVEMBER 15, 2021

With scarcity marketing, you can tap into this natural desire that people have to obtain something right away in order to avoid the possibility of losing out on it later. How to create demand using content marketing. The 2014 edition is up for sale on eBay 7 years later! Emphasize limited availability. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

SEPTEMBER 24, 2014

As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a.

Rules 165

Rules Curation Marketing & Strategy Profiling 165

ViewPoint

JULY 22, 2014

This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing'

Trends 120

Trends B2B Marketing B2B Advertising Benchmark 120

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Ahrefs

JANUARY 12, 2023

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›

Content Marketing 90

Content Marketing Content Automation Marketing 90

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

Marketing Insider Group

JULY 23, 2014

Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Marketing Insider Group

DECEMBER 10, 2013

So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. Funnel Festival of Marketing. London - Nov, 2014. Content Marketing World 2014.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Convince & Convert

NOVEMBER 19, 2013

Jay Baer coined the word Youtility and it’s the title of his NY Times best selling book, Youtility – Why Smart Marketing is about Help not Hype. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. I highly recommend you grab yourself a copy.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Exo B2B

SEPTEMBER 13, 2023

The Content Marketing Institute, USA’s content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. Content marketers like to explore and test new things, including AI technologies.

Marketing AI 59

Marketing AI Content Marketing Enterprise Management Work Management 59

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. Do you agree with our resolutions?

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends.

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

KoMarketing Associates

OCTOBER 16, 2014

There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. Brinker discussed what he calls the “4 th wave of content marketing,” which is focused on content built to keep people engaged versus content built simply for consumption.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. About Blogs Content Marketing business blogging business blogs writing on the web' It’ a fairly big holiday in the U.S.,

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Content Marketing Must Have Marketing . This was a theme I saw throughout the year that I really loved – Content marketing must have marketing.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business and the marketing function.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Convince & Convert

FEBRUARY 4, 2014

Content marketing is hot right now. Great content takes a lot of time and careful thinking. We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. Here’s to a great 2014, filled with. But just because everyone’s doing it, doesn’t mean it’s easy.

Content Marketing 164

Content Marketing Effectiveness Curation Content 164

Industrial Marketing Today

DECEMBER 16, 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today.

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Find us on iTunes: [link].

Skype 136

Skype Aggregators Social Media RSS 136

Contently

APRIL 4, 2019

I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4. But most other places will find that as the takes get hotter , the lifespan of content freezes up quicker. The good news is that content marketing pushes back on contrarian traffic-chasing , including hot takes and hate clicks.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

Convince & Convert

FEBRUARY 26, 2014

When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. » Content Marketing' Let’s face it. But, what about presentations? Read the whole entry. »

Content Marketing 151

Content Marketing Content Advertising Mediums Marketing 151

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. Content Curation: Key Tips and Ideas for Brands.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

markempa

JUNE 2, 2014

Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. You might also like.

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”. Refinery 29.

Content Marketing 100

Content Marketing Branding Brand Identity Paid Search Agency 100