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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

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How To Execute A World-Class Expansion Strategy with ABM

Engagio

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one” (HBR, 2014). Some companies will also use broad demand generation tactics, which is generally not the right approach for customers. Download How to Execute a World-Class Expansion Strategy with ABM now!

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Madison Logic Names Keith Turco CEO

Madison Logic

Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today. Mr. O’Regan commented, “Over the past decade, Madison Logic has become a go-to partner for businesses seeking the very best in enterprise demand generation and marketing.

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14 Marketing Automation Benefits for 2014

SugarCRM

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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10 Things I Learned at Convergence 2014

SugarCRM

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box]. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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How 3 U.K. Companies Became High-Class Publishers

Contently

for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. Companies Became High-Class Publishers appeared first on The Content Strategist. ” John Lewis. John Lewis, which started as a London department store in 1864, may be best known in the U.S.

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A First-Class Guide to Social Media for Travel

Sprout Social

— Marriott Hotels (@Marriott) December 19, 2014. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media. User-generated content lets the customer be a part of the brand story. pic.twitter.com/mrKyaTYby1. Everyone is a content creator.