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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

Once you define a goal for your email sends, you can define success and build a list to make that happen. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Test different emails to see if you can improve your open rates.

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9 New Insights From the 2014 Science of Email Report

Hubspot

As that transition takes place, we can start to see the differences between people''s perceptions -- even as they relate to their own behavior -- and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4

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Lead Nurturing Etiquette Tips Every Email Marketer Should Know

Hubspot

Mistakes can include incorrect information, spelling errors, and poor grammar. Look no further than here for an example of a truly shocking email that is the spammiest of all spam. And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8%

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

The concept that emerged way back in 2014 has proven true year in and year out. What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. But instead we have to deal with content shock.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. You can also set up separate dashboards for the metrics your boss does want to hear about.). But in general, you can leave page views for each of your pages out of your more analytical reports.

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B2B Email Marketing: Batch and blast, mobile and other challenges

markempa

Having said that, I do believe that the more behavior you can capture, the more relevant your messages become, and you can automate more messages. So, you can get segmentation or even microsegmentation. So they still live in the batch and blast world, and it can be very effective. It all comes down to relevance.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

You can type up anything in three seconds and press "tweet." Think about it: There are nine different ways a user can click your tweet. Wow -- all by improving the clickthrough rate (CTR) of your tweet? And you can always do more to increase your engagement rate on Twitter. July 14, 2014. July 18, 2014.