SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Marketing Insider Group

AUGUST 4, 2015

Putting off Buyer Personas. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. As noted in a previous post, B2B buyers have never been so difficult to understand.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Don''t Treat Your Leads Like Buyers. Study Lead Behavior.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. What are the various personas who are involved in the buying process at your ideal customer? Before you can decide what events to sponsor or even attend, you need to know who your buyer is. What do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. These are the macro stages a buyer walks through (with many sub-stages depending on the buyer targets) when making a purchase. Putting product content in at the Engage stage of the buying process means nothing to a buyer. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Everything Technology Marketing

MARCH 14, 2011

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100