Marketing Insider Group

DECEMBER 5, 2013

And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Will you make 2014 the year of content marketing at your company?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Customer Experience Matrix

OCTOBER 15, 2013

I do expect that to slow somewhat in 2014 as the core market of tech companies approaches saturation and adoption in other industries remains spotty. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Hinge Marketing

JANUARY 14, 2015

The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Litmus Email Analytics reports worldwide data on email client popularity.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In other words, marketing automation doesn’t work without strategy. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120