Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Marketing Craftmanship

DECEMBER 30, 2013

Fire your PR firm in 2014. If you’re unwilling to make that commitment, or if they’re incapable of delivering on your expectations, then it’s time to stop the insanity.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. Here’s what we’ve learned in 2014 to make content marketing the best it can be. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

KoMarketing Associates

OCTOBER 16, 2014

Brand is Everything. Joanna Lord , VP of Marketing, Porch, gave a great presentation on the importance of a brand. She noted that branding could no longer be a secondary thing. This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . Want to create an amazing branded quiz in 2015? At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Endicia: 3 Essential Facts About USPS Price Changes.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Crimson Marketing

DECEMBER 16, 2013

Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Business2Community ] Image Courtesy of Optimize My Brand. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Even before an order is even placed. Budget Will Be As Important As Ever. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Webbiquity

NOVEMBER 11, 2014

3 PPC Fails That Can Hurt Your Brand by ClickZ. Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. 20 Funny Tweets Your Brand Should Take Seriously by Mashable. Dirt Devil-The Exorcist.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

MARCH 26, 2015

Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The ALS Ice Bucket Challenge. FIFA World Cup. So there we have it.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Crimson Marketing

JANUARY 8, 2014

There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” The Responsive Brand. The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Ephemeral Media. ” 3. .” Forbes ). .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Content Curation: Key Tips and Ideas for Brands. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. What this information tells me is 38.6%

B2B Marketing 120

B2B Marketing Stats Planning B2B 120

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Don’t nurture based on content you just have “lying around” – it’s not relevant and will hurt your brand @ellehwoulfe # marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. We need to think about getting the best links – those that are relevant, drive traffic, and help a brand/site overall. I know it’s hard to believe with how young I look (*cough), but it’s true.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now. The RSS feed is: [link].

Skype 136

Skype Aggregators Social Media RSS 136

Adobe Experience Cloud Blog

JUNE 8, 2018

And while many appear to have adopted “content marketing” as, at least, one of their new marketing tactics, most of what they do is still push old-fashioned content about the brand and its products at the consumer. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink?

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Guest blog posts. Podcasts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. Information Is Beautiful’s 2014 Award Winners.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? Which content marketing brands have rocked the boat and set the example? GoldieBlox.

Content Marketing 100

Content Marketing Branding Brand Identity Paid Search Agency 100

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. After all, remember whose brand they really seek to build. Even if you’re not sure whether to trust Google, that doesn’t mean you can’t put them to work for your brand and your business.

Paid Content 80

Paid Content Google RSS SEM 80

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Branding 94

Branding Brand Identity Content Interactive Marketing 94

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Scott Smith (@ScottSmithSonic) February 3, 2014 5) NARS Uses Snapchat to Release Preview of New Collection Cosmetics company NARS used the Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection.

Creativity 167

Creativity Brand Identity Branding Paid Search Agency 167

The Customer

MARCH 30, 2021

Where are the lines between brand loyalty, brand advocates, brand assassins, and brand hostages? Sometime in 2014, I decided to get an iPad. My colleagues and I at Atlaas often discuss the merits and pitfalls of the world’s largest consumer brands. If you know me, you know I’m not a fan of Apple. Strike two.

Branding 52

Branding Brand Identity Loyalty Forrester 52

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The promotion was so successful that the team ran out of free PayScale-branded socks during the first day of the conference – and it created a fun, memorable conversation-starter for current and prospective customers. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. These are our top marketing event picks for 2014: January.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Biznology

OCTOBER 15, 2015

Few recognize “ISIS” as a successful brand, but it is. But “ISIS” is also a strong brand with a distinct impression and message. It is a classic example of effective branding, dedicated to gain worldwide recognition (and fear) and expand by attracting new recruits. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

JANUARY 15, 2015

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Supporting this, Tove Malmqvist at GlobalScan reported that 79% of experts surveyed in July 2014 believe corporate transparency is essential for a company’s sustainability performance. brand promise and deliverability) to restore trust.

Transparency 80

Transparency Branding Brand Identity Ad Building 80

Brandfolder

DECEMBER 22, 2014

From Airbnb’s controversial logo change to Pizza Hut’s saucy overhaul, there’s no doubt that 2014 was a great year for brands to change their look. But how do you define.

Branding 40

Branding Brand Identity 40

Bluetext

FEBRUARY 1, 2023

In today’s Bluetext blog, we’ll uncover the role nepotism plays in the world of sub-brands and product suites. We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands.

Branding 26

Branding Brand Identity Bundling Work Management 26

Biznology

JANUARY 21, 2015

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Supporting this, Tove Malmqvist at GlobalScan reported that 79% of experts surveyed in July 2014 believe corporate transparency is essential for a company’s sustainability performance. brand promise and deliverability) to restore trust.

Transparency 80

Transparency Branding Brand Identity Ad Building 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. A personal brand is a basic requirement for both freelancers and entrepreneurs.

Personalization 80

Personalization Branding Brand Identity First-Mover Advantage 80

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. It’s a Fact: Strong Brands Drive B2B Markets. Branding can be traced back to Nordic livestock herders. If you’re looking for multiple case studies on B2B brands, this is a great article for you. 3 Strategies to Take LinkedIn to the Next Level.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. If you want to build your brand then this can be a very powerful tool. They want to belong. But I mean it.

Communities 166

Communities Google Business Work Management 166

Biznology

NOVEMBER 12, 2015

Branding is more than finding a new name or image. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. Also, a 2014 Bentley University study revealed that 66% of Millennials want to start their own business. Millennials (i.e.

Branding 80

Branding Brand Identity Impressions Guidelines 80

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. A Researcher’s Guide to a Professional Services Brand Makeover. Building a good image for your brand can be a daunting and ominous task. Each month an enormous amount of content is published on marketing. Why You Should Schedule Your Paid Search Ads.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48