Convince & Convert

NOVEMBER 19, 2013

Jay Baer coined the word Youtility and it’s the title of his NY Times best selling book, Youtility – Why Smart Marketing is about Help not Hype. We will see more and more traction with Youtility as we roll into 2014. This is about enabling your best fans to tell your brand story in digital. Yes, you can hold me to that.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. The infographic covers best practices information as well as an overview of the features and benefits of Infinio’s service. Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . The team used facts, findings, and industry best practices to put together an engaging quiz that allowed users to test their knowledge of the benefits around using CPM software. Endicia: 3 Essential Facts About USPS Price Changes. Prophix: Take the CPM Challenge.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Branding 48

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. MarketingProfs: A Day in the Life of a Marketer.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Reviews will be used to help identify the best vendors. Whether it is how, when or where they buy.

Buy 100

Buy B2B Vendors Budget Programs 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The best examples use photos or video along with text.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Image Credit: Robert Rose. Cox Business ). Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys. So sit back, relax…no wait, take notes! The countdown starts … … now.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I wish you the best for Thanksgiving and for the end-of-the-year festivities in your own countries!

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. We need to think about getting the best links – those that are relevant, drive traffic, and help a brand/site overall. As for the social team, they know what content does the best.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Biznology

MARCH 26, 2015

Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. The History of the Hashtag. Source: Always.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. The best part about the infographic? Its use of numbers (which audiences love).

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Image: Courtesy of Virally Blog. Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. 39% of marketers want to increase investments on curated content marketing. What this information tells me is 38.6%

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Sharpspring

FEBRUARY 24, 2022

In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. A 2014 study found that the color of a logo impacted how consumers responded to brands. How to Pick the Best Colors for Your Emails. Key Takeaways. Don’t forget to A/B test!

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Each of these companies is doing its very best to take care of its shareholders. Facebook, LinkedIn, Twitter, and Google all have a right to do whatever they believe is best for their business. (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

Martech

APRIL 10, 2024

By following the best in the business. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He founded CloudToShare in 2014 and hasn’t looked back. How do you keep up with all those changes?

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Hubspot

DECEMBER 22, 2014

Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So The Must-Read SlideShares of 2014 from. So meta, I know.) SlideShare. Design Daily'

Best Practices 28

Best Practices Design Interactive Marketing Personalization 28

Hubspot

DECEMBER 17, 2014

Enjoy perusing the best of what 2014''s infographics had to offer, ranked in no particular order (except for #1 -- I love #1). 7) 2014 Regulatory Climate Index, by U.S. 1) 10 Signs You''re Reading a Gothic Novel, by Adam Frost & Zhenia Vasiliev. 2) A Ranking of Rappers by Size of Vocabulary , by Matt Daniels.

Best Practices 28

Best Practices Acquisitions Interactive Marketing Paid Search Agency 28

Marketing Insider Group

DECEMBER 31, 2014

Thompson Reuters : G20 Countries: The Worst and Best for Women. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Brainpicking’s Best Infographics of The Year. Information Is Beautiful’s 2014 Award Winners. Content Marketing'

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100

Marketing Insider Group

JANUARY 19, 2015

As a student of marketing and social media, I am always looking for the best examples of content out there. Here is a compilation of the best slideshares, videos, vines and more from the past year. Best Slideshares. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! To take out some of the guess work for you, we’ve also included the average Yelp star rating of each establishment.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Webbiquity

MAY 17, 2016

4 Best Content Planning Tools. 10 Best Content Research Tools. For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Google Review Count: 1,190,000.

Planning 145

Planning Research Tools Best Practices 145

SugarCRM

MARCH 14, 2014

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Marketing Insider Group

JUNE 18, 2015

In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014. Trends + Trendsetters: The Best in Automotive Content Marketing from Liz Bedor.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

Hubspot

DECEMBER 16, 2014

Similar to the way Nate Silver aggregates political polling data , BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more. With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you.

Aggregators 28

Aggregators Best Practices Business Features 28

SugarCRM

JANUARY 7, 2014

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Webbiquity

DECEMBER 16, 2013

What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Vidyard

OCTOBER 13, 2014

To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers into this handy list – tell your friends! ” (Click to Tweet) “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” Tell a worthwhile story.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Convince & Convert

NOVEMBER 12, 2014

Is this the best piece of corporate media ever? In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. Whoever edited this sure knows the key elements of storytelling.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153