markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? My background’s kind of interesting.

Linkedin 297

Linkedin Research Studies B2B 297

Martech Advisor

JANUARY 14, 2020

And, with XR, the barriers for content creation have lowered significantly, driving a greater range of inventory for ad buyers.". ~ Delta Air Lines' CEO, Ed Bastian, unveiled the screen created by tech startup Misapplied Sciences in 2014. How will this impact marketers?

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

chiefmartech

DECEMBER 2, 2020

By 2014, it had grown to nearly 1,000. And when startup money is needed, it is available from a plethora of sources beyond traditional venture capital: accelerators such as YCombinator, crowdfunding sites such as Kickstarter, new “alt VC” organizations such as TinySeed and Earnest Capital, revenue-based financing, and more.

Work Management 133

Work Management Marketing Management Trends API 133

chiefmartech

APRIL 22, 2020

You can also still get the original 2011 , 2012 , 2014 , 2015 , 2016 , 2017 , 2018 , and 2019 editions of the landscape. And then… you have a long tail of thousands of specialists and startups. For any other uses of the high-res graphic, please contact me for permission first. Many aspire to be the next major platform.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. are investor-funded startups at any pre-exit stage. The barriers to entry are extremely low.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Martech Advisor

AUGUST 22, 2019

The famous ‘ Merkel Diamond ’ (her hand gesture) communicates confidence that makes the ongoing conversation more effective and barrier-free. The Merkel Diamond had also been used in her campaign for the 2014 election. Fashion has been Williams’ long-standing interest.

Personalization 81

Personalization Examples Brand Identity Branding 81

Hubspot

MARCH 23, 2020

bloggers rose from 22 million to 32 million between 2014 and 2020. This large percentage shows how blog-based marketing might still run into barriers. In the first few years of my career, when I worked as an editor in newsrooms and small startups, I designed a number of page layouts and basic web graphics.

Blogger 91

Blogger Lead Scoring Lead Ranking Traffic 91