Envy
FEBRUARY 17, 2019
Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. Previse is, quite literally, changing the way B2B commerce operates. The Zurich-based FinTech Top 100 company is one of the market leaders in innovative digital financial solutions. Est. 2014, London Twitter: @AimBrainHQ.
Canadian Marketing Association
APRIL 9, 2015
B2B customers are regular people too. OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media.
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LEADership
JUNE 26, 2014
As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says.
Sprout Social
JUNE 27, 2023
View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Can you elaborate on your approach to marketing in a unique way?
Webbiquity
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
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