Where’s the Passion in B2B Marketing?

B2B Lead Generation

Tweet I’m writing this post at Dreamforce 2014. It shows up in their attitude, behavior and words. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. In one of the keynote sessions with Tony Robbins, Tony talked about the power of engagement, citing a Gallop poll that showed 13% of employees worldwide are engaged at work.

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Lead Nurturing: You can’t automate trust

B2B Lead Generation

Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. When we begin a conversation with those prospects, their attitudes and beliefs are being shaped and primed by the information they have already soaked up through various sources.


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A wake up call for market research agencies


It changes the attitude and decisions of marketing executives. Or as the 2014 GRIT report says “we need to steal a few plays from the consultancy industry”. Again let me quote from the 2014 GRIT Report. Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages


According to Demand Gen Report’s 2014 B2B Buyer Behavior Survey , an effective content strategy can certainly influence the buyer journey. In this post, I describe prospect attitudes in the “Evaluation” and “Purchase” stages of the buying cycle, and how your webinar content should be tailored to best influence their journey towards the purchasing of your solutions.

5 Ways to Deal with Change for Successful Marketing

B2B Lead Generation

Remember that attitude is everything. Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even our customer buying process has changed. Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team.

Report: The Ambitious SME


Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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B2B: How to Close Your Sales Qualified Leads

The Forward Observer

Dan, who has the most positive attitude in the world , said “selling is easier than it’s ever been before, but you have to do your homework.”. At this point, sales people should focus less on qualifying the lead and instead have an attitude of “this guy’s going to close by my helping him solve his problem!” That attitude will give you more confidence and convey subliminal cues that will significantly increase the odds that you will close.

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9 New Insights From the 2014 Science of Email Report


Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4 Download the full report here to get more insights into email attitudes and behaviors. The marketing industry is changing -- not just from traditional to inbound, but also from gut-feeling to data-driven decision-making.

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

Something else like changing existing attitudes or repairing your reputation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.

3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune


In his opening remarks, New Music Seminar founder & CEO Tommy Silverman came out of the gate with an optimistic attitude about an industry that, let’s face it, has seen some hard financial times (digital downloads already are down 12.5% in 2014, according to Nielsen). by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old.

2014: A Year of Self-Doubt for Marketers


You just need the right approach, attitude, and tools. It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. 2014 will be the year that everything breaks. "To According to Kipp''s "self-doubt" prediction, in 2014, you can expect to see "a bigger push across the industry for better data and analytics. We''ve also added some of our favorite predictions for 2014 -- including Kipp''s.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual. This clever acronym suggests five attitudes for successful writers: Willingness to change and grow.

5 easy copywriting rules for your content strategy


Tone is the attitude expressed by your writing. Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Superlative copy is essential if your ambition is to maintain anything like a standard of quality in your content.

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me. — Jeremy Goldman (@jeremarketer) September 17, 2014. — Nate Riggs (@nateriggs) September 17, 2014. — Amanda (@roxydigital) September 16, 2014.

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Getting better brand value from “Big Data” – the Eternal Struggle


Smart use of “Big Data” can help us learn more about customer attitudes and habits, but to create a benefit and/or new offers that will truly astonish and embrace customers, one has to drill down to find those emotional drivers that will make a company/product/service brand really stand. More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation.

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How to build brand trust – 4 essential steps


The recent 2014 Edelman Trust Barometer identified the biggest gaps for the key opportunities for re-gaining trust for companies: actions that are most important to people versus the actual delivery or performance: Listening to people – 59% important versus 31% performance. What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days.

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How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

attitude. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? Here’s how I went from barely awake blog procrastination to publishing this morning.

Is your company ready for higher standards of behavior?


The typical attitude when a salesperson fooled a consumer was caveat emptor –let the buyer beware. If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very political person, so I won’t argue about whether we are more or less moral as a people than we were 50 years ago.

Re-brand Ukraine? How to create a new, trusted nation brand


A major challenge for Ukraine is to be able to deliver on new promises, which will probably require a complete overhaul of its government, economy, and business attitudes/practices. Fortunately Estonia had a well educated (yet low cost) work force, respected cultural values, a heritage of trade as part of the Hanseatic League, and a progressive attitude toward free market business.

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Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

But I did not hire them based on any past writing experience – only the attitude, if not the aptitude, for contributing in some way. In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand.

The Robot I’d Have a Beer with – After He Takes My Job

Chris Koch

In other words, Victor’s got attitude. The robots are taking over. I know, sounds like a teaser for a 1950s sci-fi movie. But it’s happening. It’s really happening. Actually, it’s starting with just two robots. One is named Baxter. If you haven’t heard of Baxter, he is to our traditional perception of robots as a salt lick is to a gourmet meal. Most robots are single-function creatures, welding roofs to cars or drilling holes or some other basic operation.

Why Employee Development is Important


You’re not alone either, according to a survey by CareerBuilder , one in five employees plans on leaving their job in 2014. The rest of these workers are largely unproductive, and there is great concern their general malaise and negative attitudes could spread jeopardizing entire organizations. Think of the last time you really felt personally aligned with your job or the mission of your organization.

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

The biggest factor for their mutual success is a clear organization strategy that both can work toward, as well as increased communication and respect for the different attitudes that result from coming from very different backgrounds. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap.

Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Marketing Insider Group

It’s just the attitude. This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month. So trust me when I say that we are all looking for an early spring.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks.

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.”

Why Facebook Isn’t Worried About Ello

Paul Gillin

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role.

Loyalty vs. Retention Measurement

Measure Up Marketing

By distinguishing retention from loyalty you can begin to understand the customer experiences, interactions, perceptions and attitudes that drive and impact loyalty. Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?”

Why You Clicked on That Tweet: The Psychology of Twitter Engagement


— HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. Self-perception theory says that people develop attitudes from observing their own behavior and drawing conclusions from it. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 29, 2014. What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?

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“Break the Ice” with B2B Lead Generation Programs that Work


It’s the narrow-minded attitude of “it’s how we’ve always done things” The driver of this attitude may also have its roots in political reasons; i.e. the executive wants to maintain a good relationship with the company and will not make any move that may jeopardise that relationship.

High Schoolers Try Digital Marketing: A Fathom Internship


Plus, Natalie and Susie were able to experience our education marketing agency’s fun and driven attitude. For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry. I’m approaching my year anniversary at Fathom, and I was excited to train the girls, Natalie and Susie, on agency life and the day-to-day routine of a digital specialist at our education marketing agency division.

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Always Be Improving: The 5 Rules of A/B Testing


To put testing into practice, you must first adopt the attitude that everything your marketing team produces is testable. Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. But it’s hard.” “But it’s time-consuming.” “But

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What Is Revenue Marketing?


True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ). Time out. I’m blowing my whistle! Take a seat and grab a cold towel.

2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

Either way, we hope by sharing our resolutions with you, you might be given a bit more insight into the optimistic attitude that is prevalent in eMagine’s offices, and perhaps you might even be inspired to adopt some of these resolutions as your own! Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year.

Top Education Social Media Mistakes and How to Avoid Them


Your digital attitude represents your day-to-day interactions with your students; it will become contagious to your prospectives. Social media for higher ed isn’t just a fun and effective marketing tool; it’s a great way to open up a dialogue with your current and prospective students – to share information and build a community. However, it’s easy to fall into bad social media habits. Here are five common social media mistakes and how your school can avoid them: 1.

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up


Ayer because of their ideas on conducting extensive research on social attitudes about diamonds, and then strategically changing them to appeal to a wider audience. From the start, De Beers and their agency created and manipulated demand for diamonds by monopolizing the market, changing Americans'' social attitudes, and convincing people that a marriage isn''t complete without a diamond ring.

How to Evoke Emotion on Your Landing Pages (Without Going Overboard)


Humans tend to mirror one another’s attitudes and actions. Color affects our attitudes, emotions, and actions. Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions , decision-making would be nearly impossible.