Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. By 2014, Forrester predicts that social media spending will be higher than that for.

Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. I have an allergy to hype.