Customer Experience Matrix

FEBRUARY 19, 2015

Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014. Of course, the tag managers'' success is not guaranteed.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Consider how long it would take you to manually piece together a picture of just a handful of contacts in your database. It’s also mind-numbingly boring.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. It also offers a snapshot of different vendors in the market, including Adobe, Brightcove, Kaltura, and Vidyard, and what they offer beyond a traditional channel like YouTube. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. Custora’s E-Commerce Customer Acquisition Snapshot. View the results. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Influitive

OCTOBER 28, 2015

A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. In a 2014 Gigaom Research survey of 300 U.S. 31% find referral marketing most effective for acquisition and conversion. And both are easily nurtured and spread through social media channels.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Hinge Marketing

MAY 14, 2019

The way they articulate and describe the business challenges they face, how they search for solutions and what criteria they use to evaluate vendors… It is incredibly insightful and prove time and time again to be powerful ingredients in building a strong brand. Many B2B marketers today take full advantage of conducting brand studies.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Biznology

SEPTEMBER 25, 2015

Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. Mitel had made numerous acquisitions, which meant nearly 40 different web platforms. In March 2014, we had probably 30 people in our company engaged in social media in one form or another.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Customer Experience Matrix

OCTOBER 15, 2013

I do expect that to slow somewhat in 2014 as the core market of tech companies approaches saturation and adoption in other industries remains spotty. First we’ll start with the paradise itself: B2B marketing automation has indeed been growing quickly, at about 50% per year over the past few years according to my estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Leadspace

OCTOBER 16, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Consider how long it would take you to manually piece together a picture of just a handful of contacts in your database. It’s also mind-numbingly boring.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Smarte

MAY 23, 2018

In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. GDPR makes contact acquisitions and buying net new contacts a little tricky, so if you need to buy contact data you need to do it now. Many-a-times, the opt-in campaign can be nerve-wracking.

Opt-in 60

Opt-in Campaigns Tips CAN-SPAM 60

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5% How Financial Services Companies Build Relationships Through Content.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, according to a 2017 report from the FBI, businesses lost $676 million dollars to fake vendor and spam emails that year. There will be more mergers and acquisitions.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.”

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Velocity Partners

AUGUST 20, 2018

So the blog kind of took off, and we started a conference around that community as well, the MarTech conference , in 2014. What kind of person tries to codify 7,000 vendors in one visual? The first version I created had around 150 vendors on it. It’s going to all collapse and consolidate into six vendors.”

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Content Standard

OCTOBER 26, 2015

In the B2B space, decision makers told the International Data Corporation that trusted peers and colleagues (95 percent) influenced their decisions more than trusted independent content (86 percent), and vendor content on websites (81 percent). higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

In the B2B space, decision makers told the International Data Corporation that trusted peers and colleagues (95 percent) influenced their decisions more than trusted independent content (86 percent), and vendor content on websites (81 percent). higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Single Grain

AUGUST 31, 2023

When considering an acquisition, you should focus on businesses that are already growing, have healthy margins and a strong track record. In 2014, I bought Single Grain, a failing SEO agency at the time (which I’ve since turned into a successful full-service digital marketing agency) for $2.00 (and, nope, that’s not a typo). .

Small Business Marketing 52

Small Business Marketing Buy Business Acquisitions 52

Terminus

JANUARY 16, 2019

In the summer of 2018 we completed the technology integration from our acquisition and launched our account-based platform. When you look at it through the lens of what we are helping our customers do within their businesses, we aren’t a cool MarTech vendor, we’re helping fundamentally change a big part of how they deliver growth.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

EveryoneSocial

FEBRUARY 26, 2018

Many companies have tried this approach in years past (often pushed in this direction by a vendor), only to find that (surprise!) HR is another interesting application of employee advocacy centered on talent acquisition. An employee advocate is 2x more trusted than a CEO (Source: Edelman Trust Barometer 2014 ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

ClickZ

MARCH 13, 2020

Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the ABM space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Many vendors say their products integrate with Salesforce, but it requires an extremely heavy lift from multiple engineers to create a custom integration.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Brand Identity 68

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 The acquisition's value to ExactTarget is less clear. million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

LeanData

MAY 9, 2018

In 2014, Scott Brinker’s infamous Marketing Technology Landscape broke 1,000 MarTech companies for the first time. These days, that number sounds quaint—especially because the current Marketing Technology Landscape shows 6,829 marketing solutions from 6,242 vendors in 48 categories: an increase of 1,500 solutions over last year.

Planning 40

Planning Paid Search Agency Acquisitions Conference 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

MARCH 16, 2017

The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. The Rise of the Marketing Technology Stack. VentureBeat. Scott Brinker.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

QuanticMind

OCTOBER 25, 2017

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. It can’t be influenced by vendors or advertisers.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

QuanticMind

NOVEMBER 28, 2016

Many marketing organizations that have outsourced parts of their business to agencies, contractors, vendors and other third parties lose out on critical insights into their audience, buyers and customers. A report from eMarketer suggests that programmatic ad spend exceeded $10 billion in 2014 and is set to double by the end of 2016.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

seo.co

DECEMBER 8, 2020

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. At the end of 2014, 73 percent of marketers claimed that email marketing was a core strategy for their business. The statistics don’t lie. Google Pigeon.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

chiefmartech

MARCH 10, 2017

Source: web and ad analytics, including external vendor). At NewPath Consulting we have researched the creation of cloud-based business dashboards since 2014. At NewPath Consulting, customer profitability is dictated by: Cost of customer acquisition. How quickly can we analyze different segments of our customers?

Enterprise Management 56

Enterprise Management Work Management Marketing Management Business 56

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

chiefmartech

JANUARY 21, 2019

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

Work Management 94

Work Management Marketing Management CMS Development Trends 94