Major trends in martech for 2024: the real changes underway in a 99% platitude-free report
chiefmartech
DECEMBER 5, 2023
Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. in just the past six months. One more thing.
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