Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2014 – The integration of CSS with HTML brought in the era of interactive emails. Email design trends that defined the 2010s.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. Adobe Digital Trends Report). Adobe Digital Trends Report).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 104

Trends Planning Paid Search Agency Amazon 104

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively).

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Big data is so 2014. Clients may also help your marketing team identify opportunities and industry trends that are difficult to see from high rise offices away from the streets. Automate and Centralize. A New Focus on Data Quality. No visits yet.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. June 21, 2016 – 500 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. June 1, 2018. "It

Facebook 73

Facebook Trends Aggregators Lead Ranking 73

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

Trends 40

Trends Allocation PR eCommerce 40

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. MarketingSherpa ). WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. Yet, that won’t stop thought leaders from hyping up a shiny new trend. As a fully remote team, we struggled in 2018 to make the communication transparent and efficient. A few times we added mid-year predictions too.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. This upward trend is expected to continue in the coming years. Optimize for User Intent. About KEO Marketing. KEO Marketing Inc.,

SEO 48

SEO Trends Multi-Channel SERP 48

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). The trend is pretty clear. 2018 – 89.9° /88.0° 2014 – 65.8° / 65.9°. Should we even try? 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. “It’s the post-sale experience where success lies.”. Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

OCTOBER 20, 2022

But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function. Sheldon Monteiro, who helped Brinker come up with the original roles in 2014 is now a chief product officer at Publicis Sapient.)

Enterprise Management 92

Enterprise Management Work Management Marketing Management Marketing Budget 92

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. As trends emerge, the story continues to get more intriguing with each passing year. The mission was -- and still is -- to track how business blogging evolves.

Blogger 68

Blogger Correlation Business Comparison 68

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. Source : cliquez sur l’image.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

flux.la

JUNE 28, 2023

The Rise of Cloud Gaming Cloud gaming is another trend that is set to revolutionize the gaming industry. billion in 2018 to $3.08 Virtual and Augmented Reality Gaming Virtual and augmented reality gaming is another trend that is set to change the gaming industry. billion by 2023. billion in 2019 to $42.5 billion by 2025.

Mobile Marketing 40

Mobile Marketing Marketing Report Network Marketing Trends 40

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends. billion in 2014 to $313.42 e-Strategy Trends ). Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

AUGUST 24, 2020

2014: Facebook rolls out its three-level advertising campaign structure, offering "campaigns" and "ad sets" — on top of standard ads. In March 2014, Facebook introduced its new ad structure. 2018-2020: Facebook expands its ad formats, featuring eight separate advertising options. Collection. Playable Content.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns.

Social Media 116

Social Media Paid Content Training Media 116

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. contentmarketing Click To Tweet. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

ClickZ

NOVEMBER 21, 2019

Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

Optinmonster

NOVEMBER 6, 2019

As of 2018, the digital buyers’ penetration rate worldwide is 47.3%. There are a number of trends that emerged back in 2018 and continue being popular in 2019. Another popular trend is voice assistants. Did you know that in 2018, 174 million Americans shopped on this holiday? Chatbots are an example of one.

Statistics 75

Statistics eCommerce Mobile Marketing User-Generated Content 75

Webbiquity

JANUARY 19, 2016

billion by 2018. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. billion by 2018. Mary Meeker’s Internet Trends ). 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018. Graphic design and illustration.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. How to Overcome the Biggest Email Marketing Challenges of 2018. Enthusiasm for email interactivity is at an all-time high.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. A few months ago, Amazon caught up with this trend and announced unique user profiles for the Alexa devices. Automotive Breakthroughs : In 2018 car models, voice assistant became a standard feature.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Valasys

DECEMBER 5, 2022

2014 – Facebook takes over WhatsApp. 2018 – Facebook creates story ads and its own Facebook Analytics. . 2018 – Facebook creates story ads and its own Facebook Analytics. . Facebook ads library was launched in 2018. 2012 – By now, it had over 1 billion users. What is Facebook Ads Library? .

Facebook 40

Facebook Paid Search Agency Ads API 40