15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Many companies report increased sales and name recognition after their videos have “gone viral.” Implementing a successful viral marketing campaign can be your key to jump-starting a new level of success for your company. Viral marketing is great. But “viral” is a fickle quality.

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The 5 Most Viral Moments of 2012

Sales Intelligence View

If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things.

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Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. You make them inbound/social/viral marketing worthy by making the coupons themselves loveable.

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Kiss your line-of-shame smack on its social media lips!


If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

BADMarketing Bad Marketing marketing concepts marketing message viral marketing YouTube b2b marketing Are you craving a sandwich for lunch? The delicious delights of #BADMarketing . Video: Courtesy of Quizno’s Subs.

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3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Engagement Rate’, or the number o clicks on a particular piece of content, has also been added to Insights’ Virality metric.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. .

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So you wanna make a viral video?


We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. It is for this reason that I hear so many marketers talk about creating the next viral video. As a video marketing company, I want to give some perspective on what makes up a viral video.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

BADMarketing Bad Marketing branding marketing fail social media viral marketing When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage?

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The Top 9 Videos From Brands This Year

Marketing Insider Group

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. It’s that time of year to start thinking about what have we done well, as an industry.

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9 Viral Change.org Petitions Nonprofits Can Learn From


This is the key to getting a petition to go viral , even if it’s just within a few individuals'' networks.

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How to Create and Market a ‘Cool’ Product with Social Media

Crimson Marketing

Corporate Marketing Product Marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing We all wonder what is the next big thing? How will it affect our lives, how will it affect the world? And once it’s here, what do we do about it?

From Geico to GoPro: The 10 Best Commercials of 2013


Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013.

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What It Takes to Become a Thought Leader

Crimson Marketing

You need to go viral too. Corporate Marketing Other Interesting Topics Partner Marketing Product Marketing b2b marketing branding inspiration marketing concepts marketing message marketing solutions motivation social media viral marketing

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20 Devastating Content Marketing Mistakes [COMICS]

Crimson Marketing

Corporate Marketing Other Interesting Topics content marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing Content marketing has turned into a booming industry, a $43.9 billion industry to be exact.

Why B2B Email Marketing Is Sexy (And It Knows It)

The Forward Observer

And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy.

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Facebook Business Pages; Measuring What Matters for Success


When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? Lifetime Post Viral Reach- the number of friends of page likes exposed to your content. How’s your Facebook business page doing?

The Biggest 2013 Digital Marketing Trend No One’s Talking About


As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Internet Marketing Content marketing Digital marketing Internet video search optimized video video marketing viral videos visual search YouTube

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What You Need to Know This Morning: June 18, 2013


This video about gay marriage in France is going viral and I’m warning you, it could make you cry. Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government.

Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves


And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in a matter of seconds. Buzz/Viral Marketing Facebook Reputation Management Social Media amy''s baking company reputation management

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What You Need to Know This Morning: June 4, 2013


How could this not go viral? Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it.

The Winners of the Social Media Super Bowl


Buzz/Viral Marketing Social Media Budweiser Doritos Oreo Super BowlEvery year, people gather around to watch the Super Bowl with hopes that their team will take home the winning title.

The Rise of the Manager of Meaning

Marketing Insider Group

Never mind that the reason we have more traffic is because something we’ve just published went viral in a bad way (Chick-fil-A’s web traffic quadrupled over the span of one month last summer during the controversy over their CEO’s comments on the LGBT community).

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10 Cool INBOUND 2013 Perks You Might Not Be Aware Of


5) Meet a “Going Viral” Veteran. Let me guess--at some point or another, your boss or colleague has asked if you can “make something go viral.” He wrote this piece on the rules of viral videos you shouldn’t share with your boss.

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Content Marketing: What’s in Your Recipe Box?

KoMarketing Associates

By keeping tabs on the types of blog posts and articles that are engaging our readers, we’re establishing a loyal audience built by creating a great deal of relevant, useful, and perhaps even viral content. Leunig’s Bistro & Cafe, Burlington, VT.

A 13-step crash course in digital marketing


Or that in 2013, digital media spending surpassed all form of print media spending (e.g. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)? And it’s not stopping.

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Reputation management is not pig lipstick


Well, if you temper the queries with popular news, viral content, and how their friends are searching, watching, reading, clicking, sharing and, increasingly, where and when.).

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How to recover from the ravages of Google Penguin and Panda


2013: The Year In Google SEO So Far (marketingland.com). People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns.

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11 digital marketing resolution ideas for ’13


I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you.

Burger King’s Twitter Account Hacked: Social Media Implications?


Branding Buzz/Viral MarketingBurger King’s Twitter account has been hacked and it’s causing quite a buzz in the social media world. Just a few minutes ago, the account was suspended after Burger King’s Twitter picture changed to a McDonald’s logo, and obscene drug … Continue reading → The post Burger King’s Twitter Account Hacked: Social Media Implications? appeared first on Fathom.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk


Nowhere is this more wildly clear than in musician Amanda Palmer’s instantly viral TED Talk. Photo credit: katypang. What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers?

If you perform only to an empty house your show will close


Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 5 Social Media Predictions for 2013 (blogs.constantcontact.com).

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*

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The intranet social garden and quantum mechanics


The videos produced by your colleagues in Asia or South America may not become as viral as Gangnam Style, but you probably can identify yourself with them more than you would do with Psy. Photo credit: Serolynne.

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