Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

KoMarketing Associates

JUNE 12, 2018

Video Ad Extensions. We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. The Future of Video is 1 to 1. Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Marketing Insider Group

OCTOBER 21, 2015

This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. In 2013, the Custom Content Council listed content marketing as a $44B industry , meaning brands were spending that much globally on content marketing strategy and services. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Contently

JULY 7, 2016

If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. “We don’t see these videos as having a direct impact on our business or our deals.

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Marketing Insider Group

NOVEMBER 21, 2013

I’m starting with a review of the best branded videos of the last 12 months. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. So I created this list of the top 9 videos from brands this year.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Crimson Marketing

OCTOBER 9, 2013

Standard videos. Micro-videos (ie, Vine). SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Social media posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Standard videos. Micro-videos (ie, Vine). SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Social media posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Chris Koch

MAY 19, 2014

With kids like these, many of whom lacked a consistent adult presence in their lives, Pettis discovered that using the medium that the kids were growing up with, video, was a good way to reach them. They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos.

Conference 100

Conference Education Viral Marketing Class 100

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This. They felt the need to be everywhere.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

APRIL 12, 2018

Warby Parker knew their customers were already taking pictures and videos of their glasses to send to friends for advice, so they started asking customers to post their images on social media with the hashtag #warbyhometryon … as a reward for posting, Warby Parker pairs those customers with one of their online personal stylists.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Podcasts are not as searchable and discoverable as a YouTube video, for instance. It is also easier and more practical to create than a video as the editing process is shorter and as the files are a lot lighter. Video Marketing. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

DECEMBER 8, 2014

Creating relatable content—whether textual, photographic, or video—is only half the battle. Now that up to 75 percent of content marketers are planning to incorporate more original videos into their marketing strategies, understanding how Internet users share video ads is important now more than ever. And whereas 22.3

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

Vidyard

MARCH 25, 2014

There are two main kinds of video marketers out there. Pete has been known to drool over a high video view count, and while the total viewership numbers are exciting, he doesn’t really know anything about who is watching his content. You’ve probably met them – heck, you might even identify with ’em!

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). We have seen greater success with interaction when using video and graphics as opposed to only text updates. Define Social Media Goals. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

JUNE 4, 2013

Twitter''s short-form video app, Vine, is finally available on Android, Gizmodo reports with a hearty “Huzzah.” How could this not go viral? If you don''t, well, we''ll just have to find something else to do in the wee hours of the morning. Give us some feedback in the comments? 1) Vine on Android. 5) Burger King Marketing Win.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

JUNE 18, 2013

Also: Focus on mobile, social, and digital video, eMarketer advises. Supposedly Instagram is adding the ability for users to make and share short videos, which is the same thing you can do with Vine, the new app from Twitter. This video about gay marriage in France is going viral and I’m warning you, it could make you cry.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Content Standard

JUNE 17, 2015

There are some brands that have mastered the art of engaging their audiences through video content campaigns. Lego may be one of the most unsuspecting companies to have dominated video with its unique approach to developing long-term video content campaigns. – iframe –> 3. – iframe –> 4.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Would a documentary-style video best convey your message of joy? 4) Reddi-wip: Unleash the Joy.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

JUNE 30, 2014

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. The Most Viral Emotions. Gas Pump Karaoke.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Adobe Experience Cloud Blog

MARCH 10, 2015

Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” When we go to bed in California, people are eating breakfast in Norway.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Who could forget the Ad Council’s incredibly successful “ Love Has No Labels ” video? 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Related articles. 20 Common Social Media Marketing Myths BUSTED (hubspot.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

MARCH 13, 2014

Videos were still called moving pictures when marketers started taking advantage of them. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

LeadSquared

OCTOBER 23, 2016

For a webcasting service, it would be better if you run ads on video platforms like YouTube. For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). You can also try Facebook depending on your audience.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. 2) Current Events.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

SEPTEMBER 26, 2016

Adobe took notice, and decided to pay homage to the late painter in a series of tutorial videos promoting their new Adobe Photoshop Sketch for the iPad Pro. In this extended holiday ad from British grocery chain Tesco, we watch a family grow and age over the years through the lens of their Christmas home videos. 7) Microsoft.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Your technology firm needs to be in the social media race for the long run.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

LeadSquared

FEBRUARY 2, 2016

Creativity : Creativity doesn’t mean Photoshop , or that video editing software, or Canva for that matter. No matter if it is a campaign in Africa or a video that is doing really well in Australia, you can watch it all, and find it all on the internet. Think video. Research before you begin. Think visual. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52