Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

B2B Marketing Traction

OCTOBER 18, 2012

Measuring results should probably be done by a neutral 3rd party or by internal staff, to make sure that no vendor skews results to elevate their performance. Do you plan to outsource marketing in 2013? Sure you are saving money, but are you getting good or better results than you did before? Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Leading Results Rambings

JUNE 24, 2014

And it means vendors that you are truly jazzed to represent. At Leading Results, I’ve gotta say, we do love our primary vendors – we have only two – but we are passionate supporters of them, because they are there for us and help us to be our best. The Tagging Pyramid Best quotes from Hubspot Inbound 2013.

Vendors 40

Vendors Hubspot Inbound Marketing Tagging 40

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Studies show that 95 percent of all purchase decisions are emotion-driven. Even if yours is a B2B company, emotion comes into play. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

KoMarketing Associates

FEBRUARY 1, 2018

Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both. ITSMA’s ABM Certification and Mentoring Program, launched in 2013, provides a comprehensive immersion in the methodology and skills that ABM marketers need to accelerate growth with their most important accounts.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 In spite of the predictions, there is enormous pressure on IT vendors to sustain above average revenue growth rates.

Gartner 40

Gartner Allocation Storytelling Spending 40

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Get a glimpse into a vendor within the safe confines of a group. Related Resources: Optimization Summit 2013 – May 20-23 in Boston. The marketers and sponsors loved these sessions.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Content Standard

SEPTEMBER 19, 2023

Exercise caution with vendor selection to safeguard your organization from added risk and uncertainty, as many new “enterprise” AI tools are hastily entering the market without oversight or regulation. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

Enterprise Management 103

Enterprise Management Generation Work Management Marketing Management 103

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. As good as it looks so far, we need to dive in and look at how these moves benefit marketers and whether they change the approach to the vendor relationship. 3 implications for email marketers. I see three threads: 1.

Acquisitions 131

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 131

SmartBug Media

MARCH 11, 2021

For example, perhaps a visitor has just downloaded a vendor comparison on your website. With this in mind, your thank you page could include a form to sign up for a free demo or perhaps an upcoming webinar that discusses next steps for choosing a vendor. This post was originally published in December 2013 and has been updated since.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

ClickZ

AUGUST 27, 2019

The industry has reached 96 vendors, 9,026 employees, and $2.4 The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016. Most of that growth, according to the report, came from the 19 new vendors who joined the field in the last year. billion in funding, as seen in the graph below.

Touchpoints 72

Touchpoints Segmentation Vendors Marketing Report 72

Customer Experience Matrix

OCTOBER 30, 2014

and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. Vendor staff does some basic mapping for each client, which usually takes a couple of hours at most. While other vendors work even faster, they do this by limiting themselves to prebuilt connectors to standard systems.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? At this later stage of engagement, it’s usually a Bakeoff between vendor offerings– a vicious shootout on features, function and especially price. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. My vendor friend’s suspicion was that marketers don’t buy better measurement because, whatever they say in surveys, they really don’t want to be measured.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. . million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. The company was started in 2013 and officially released its product on March 1 of this year. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. They created a very funny video that parodies the awkward relationship between a vendor and customer by comparing it to a romantic one.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Biznology

DECEMBER 26, 2017

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy). After misplacing my private key–I lost my paper wallet! Something’s lost and must be found! ).

Practices 187

Practices Paper Cross-Selling Lock-In 187

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Customer Experience Matrix

OCTOBER 20, 2016

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components. It was founded in 2013.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ANNUITAS

FEBRUARY 13, 2014

Consider the following statistics from the DemandGen Report 2013 Buyers Survey : As many as 41% of buyers said they waited longer to initiate contact with B2B vendors than they did a year ago. Almost half (46%) of buyers still prefer creating a short list of vendors before making the decision to communicate with a sales rep.

Demand Generation 100

Demand Generation Demand Generation Planning 100

6sense

OCTOBER 22, 2021

These review sites are flipping the script for vendors, too — and not always in comfortable ways. That can leave a mark … so much so that many vendors want nothing to do with them. This guide provides a spin-free look at these sites and why it’s generally challenging for B2B vendors to generate reviews on them. Here’s why.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Valasys

MARCH 30, 2021

The client list of BNZSA is more than 100 including many of the world’s leading IT vendors. Founded in the year 2013, the companies specialize in B2B marketing, Lead Generation, Intent Data, ABM, Demand Generation, Data build, Lead qualification, Inside Sales, BDR/LDR. ” About BNZSA. billion client revenue pipelines.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52