Remove television viral
article thumbnail

Best Practices for Twitter Hashtags with Case Studies

ClearVoice

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.

article thumbnail

How to Use Timely Content to Build Brand Awareness and Authority

Content Standard

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Super Bowl 2019: Digilant Releases Infographic

Digilant

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

article thumbnail

5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. Know Where the Conversation Is.

article thumbnail

How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

article thumbnail

A 13-step crash course in digital marketing

Biznology

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)? And it’s not stopping.

Course 80
article thumbnail

Audience over ego

ConvertKit

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.