Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. So without further ado, here are the 2013 #Nifty50 Men! Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

KoMarketing Associates

JANUARY 7, 2013

In reality, it really only becomes a small component of an overall evaluation of how effectively we are building a relationship with a targeted individual. I believe this is where link building management needs to go in 2013 and beyond. Link building becomes more of an ongoing activity focused around the individual. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Give your target customer a human face.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Customer Experience Matrix

JANUARY 22, 2014

Leadsius launched its first paid version around July 2013. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. There are additional fees for survey responses, list rental, and other services. The system includes email, landing pages and forms, and Web behavior tracking.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Webbiquity

MAY 5, 2020

The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. ” The Company. ” The Company. The Lessons.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

The Forward Observer

OCTOBER 27, 2023

Find out how to craft meaningful moments tailored to any audience you are targeting. Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Webbiquity

DECEMBER 11, 2013

“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. Our CEO, @HenryLSchuck , defines it as “actionable information on prospects and target accounts.” We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . So what does this mean?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. If you didn’t make ExactTarget Connections 2013, you can watch the keynotes addresses here. Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

KoMarketing Associates

MAY 21, 2013

The key is to be active and to make sure you’re targeting the right keywords. Once you identify a few core concepts that represent your product/service, you can go from there. Hashtags offer a great opportunity to identify and get in front of customers and potential customers. Don’t be the person adding 10 hashtags to your posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We use contextual targeting that generates CPCs that are 10x lower than most paid social. Let’s say that during your audit, you discover a post you wrote back in 2013.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

illumin

APRIL 2, 2024

Since its founding in 2013, Canva’s goals have been to “empower the whole world to design” and according to their co-founder, it’s “still just 1% of the way there.” The company is perfectly poised to target the entire spectrum of creative experience, at every stage of the design journey.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your brand is the combination of your reputation and visibility in the marketplace, and needs to be relevant for your target audiences. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Crimson Marketing

MAY 23, 2013

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' Get a more in-depth overview here.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

DAGMAR Marketing

NOVEMBER 30, 2023

As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them. Targeted ads powered by third-party cookies are no longer considered as effective as they once were.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Martech

APRIL 18, 2024

Target users. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. What does your business need to do with AI? Available resources.

Marketing AI 105

Marketing AI Paid Search Agency Generation Enterprise Management 105

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Biznology

JUNE 2, 2021

Much of AI is targeted toward practical skills in media jobs. In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). IndustryTap.com, (April 19, 2013).

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Read your content out loud as if you were reading to your intended target.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Smashmouth Marketing

JUNE 1, 2022

2011 Acquired Target 250 in London to enter the EMEA market. 2013 Moved 100% of the company to a virtual, cloud based company. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

readwrite

FEBRUARY 4, 2013

Super Bowl XLVII had its share of great commercials, but these five hit new lows in wasted money, poor targeting, lack of imagination and sheer poor taste. See also: The 5 Best Super Bowl 2013 Ads ). The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. Which spots did you hate the most?

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. eMarketer ). Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98