illumin

APRIL 2, 2024

The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. This positions Canva as a key competitor in the market – poised and ready to take on Adobe (the reigning champion of design software). The catch for Canva’s success?

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Contently

JANUARY 6, 2017

But really, I overcame my biggest flaw by falling in love with a piece of software. In 2013, Contently hired me as editor-in-chief. The only person scared was my therapist, who began to suspect that I’d developed romantic feelings for a content marketing software product. ” while combing through email threads.

Work Management 79

Work Management Marketing Management Budget Programs Software 79

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. For instance, let’s say your original blog post was a tutorial on how to use your new software. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Leading Results Rambings

AUGUST 23, 2013

And it wasn’t all (or even mostly) about Hubspot software. Content Marketing Inbound Marketing Marketing Sales arianna huffington Christopher Penn Dan Moyle dharmesh shah hubspot inbound 2013 Jill Konrath mitch joel nate sliver seth godin' If you are a marketer, you want to put this conference on your calendar for next year.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5

Enterprise Management 87

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 87

Smashmouth Marketing

JUNE 1, 2022

Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. 2013 Moved 100% of the company to a virtual, cloud based company. What the hell, a tie? They’re gonna hire him as a full-time sales guy when he graduates in a couple months.”.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. AutoPilot was founded in 2011 and introduced the first version of its system in 2013. So far as I know, there’s no connection.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. If I had to pick the top five, I guess I’d say: @codergirl_ – Laura Medalia: Software Development. programm_r – Robyn Silber: Software Engineering. thecodeness – Alexa: Software Development.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 29, 2012

This despite many of the participants now selling solutions that are easier to purchase and deliver, particularly Software as a Service and Cloud Computing solutions. In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

AUGUST 17, 2022

LaunchCode graduates aren’t only software engineers. They’ve also been hired as data and business analysts, quality assurance and testing, program or project management of software development. The organization was started in 2013 by Jim McKelvey, a St. Filling many different roles. Graphic via LaunchCode.

Work Management 81

Work Management Marketing Management Training Barriers 81

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Technology and Software Services Edition. Focused on Technology and Software Services.

Cost 124

Cost Business Sample Pricing 124

Customer Experience Matrix

APRIL 30, 2015

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The short answer is no.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

The ROI Guy

JANUARY 8, 2013

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Onalytica B2B

MAY 18, 2016

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. But more interesting is that 77% come from somewhere else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Valasys

APRIL 13, 2021

The organization found in 2013 headquartered in Foster City, California. The company specializes in sales enablement software, sales acceleration software, effective content marketing, sales development software, and account-based marketing. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Hubspot

MAY 1, 2013

That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. 13 Reasons to Come to Boston for INBOUND 2013 from HubSpot All-in-one Marketing Software. We''ve got an all-star lineup of INBOUND 2013 speakers in the works. We don''t think Boston gets hot enough in August.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Conference 28

The Customer

SEPTEMBER 9, 2021

In the new role, she will oversee the scheduling software company’s 75-person customer experience team, including those responsible for onboarding customers, account management and customer support. Calendly, which launched in 2013, is a software platform that makes it easy for people to schedule remote meetings.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

Salesforce Marketing Cloud

AUGUST 22, 2022

pic.twitter.com/ldu8kxBIYa — Daniel Peter (@danieljpeter) April 9, 2019 “When I first joined Salesforce, my title was director of the App Store,” said Leyla Seka, now chief operating officer of contract management software company IronClad. pic.twitter.com/FnFbzNG6BC — Marc Benioff (@Benioff) September 11, 2013.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Focus Group 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Frederick Vallaeys Frederick is the CEO of Optmyzr, a leading PPC management software system. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits). Still in the good range though).

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Liveintent

SEPTEMBER 6, 2022

He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.” He made them to help individual websites better remember their visitors — like if they had items in their shopping carts — but they weren’t meant to track and target customers with ads across the web.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Keith explained that they already captured the lead, and the lead was using a free trial version of the software.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Customer Experience Matrix

FEBRUARY 17, 2015

I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. The one thing you may not expect about Lily is that it’s old-style on-premise software, not software-as-a-service. But, until today, I’ve never discussed NGData.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Martech

JULY 29, 2021

“We’re focused on building the software platform that enables companies to build their own branded, customized customer education programs,” said Steve Cornwell, founder and CEO at Northpass. The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company.

Education 130

Education Advertising Agencies Paid Search Agency Work Management 130